Regional Sales CRM Merchandiser Manager

2 weeks ago

Johannesburg, South Africa Rooftop Recruitment Full time

Regional Sales CRM Merchandiser ManagerReports to: CEO - Head of RetailLocation: Johannesburg, Gauteng Our client has an opportunity for a Regional Sales CRM Merchandiser Manager to join their team of staff.Responsible for growth, executing best-in-class merchandising, uplifting customer experience, and coaching store teams. ResponsibilitiesSales & Revenue GrowthDeliver monthly, quarterly, and annual sales and GP targets per store and region.Build and execute store-level growth plans (range, pricing adherence, promotions, and local trade events).Track and improve Average Basket Size (ATV) and conversion; reduce lost sales due to OOS.Merchandising ExcellenceEnsure planogram compliance, correct facings, display standards, and promo execution per store.Drive On-Shelf Availability (OSA) and reduce OOS on the Must-Stock List (MSL).Run regular merchandising audits with photo evidence, close non-conformances within SLA. Multi-Store Operations ManagementManage a regional portfolio of 9 stores with a structured visit cadence (e.g., 1215 store visits/week).Lead weekly store performance reviews (KPIs, actions, owners, deadlines) and ensure price compliance.Partner with Inventory/SCM on replenishment, stock turns, and aging/returns.Direct/indirect leadership of Store Managers, Sales Associates, and Merchandisers (matrixed).Set targets, run coaching ride-alongs, conduct Performance Improvement Plans (PIPs) where needed, and recognise high performers.Build a pipeline of merchandising champions and cross-train on company standards.CRM, Reporting & InsightsMaintain CRM hygiene (accurate store records, activities, pipelines); build dashboards and weekly reports.Translate CRM and POS data into store actions (assortment tweaks, promo resets, staff coaching).Present regional performance and improvement plans to Exco weekly.Customer Engagement & Community MarketingElevate in-store customer experience; run local micro-activations to drive traffic and conversion.Capture customer feedback/NPS and close the loop with store teams.Governance, Compliance & RiskEnsure adherence to BCEA, LRA, CPA, POPIA, H&S standards, cash-up, and shrink controls.Enforce SOPs (pricing, discounts, returns, stock handling, and promotional claims).Minimum Requirements (essential)Experience: 5+ years in a retail-level sales/merchandising leadership role.Multi-store management: Proven responsibility for a chain/network of >6 outlets.CRM: Demonstrable, hands-on CRM experience.Impact: Track record of increasing store-level sales/revenue with measurable results.Operational & People: Strong operations discipline, team leadership/coaching, and customer engagement.Advantageous: FMCG/Natural Health category experience; MS Excel (lookup/pivots), POS analytics; Pastel/Sage familiarity; valid drivers licence and reliable transport; multilingual (English + local languages).CompetenciesCommercial: Revenue growth, GP optimisation, pricing & promo tactics, stock turns.Operational: Planograms, OSA/OOS management, audit discipline, SOP compliance.Analytical: Uses POS/CRM data to prioritise high-impact store actions.Leadership: Coaching, performance management, conflict resolution.Customer: Service excellence, community activation, recovery of complaints.Communication: Clear reporting, stakeholder management, executive presentation.KPAs & KPIs is essential

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