Trade Marketing Representative

4 months ago

Johannesburg, South Africa Performer Recruitment and Consulting Full time

Introduction

We are seeking an energetic and detail-oriented Trade Marketing Representative a global business in FMCG. This role is instrumental in working alongside the Channel Manager to formulate and implement competitive channel strategies, focusing on Township trade channels. The successful candidate will develop and support sustainable channel initiatives that elevate retail store performance and optimize RTM/RTC structures. This position requires extensive collaboration with channel custodians to ensure a seamless 360° RTC strategy, with a primary focus on Southern Africa and potential expansion into the SA+ market.

Duties & Responsibilities

  1. Route to Market (RTM) Management:
    • Oversee and support the execution of a national RTM strategy aligned with the company’s Hybrid Model.
    • Collaborate with key stakeholders to tailor the RTM plan for township-specific trade channels, adapting to regional dynamics.
  2. Brand & Trade Activation:
    • Develop and execute a robust trade activation strategy that aligns with brand objectives.
    • Implement balanced push-and-pull strategies, ensuring effective brand communication and strong customer partnerships at Points of Purchase (POC).
  3. Channel Strategy & Business Planning:
    • Partner with the Channel Manager to design and manage long-term strategic channel and business plans.
    • Lead KPI management, including ongoing evaluation and detailed reporting.
    • Contribute to the development of a National Informal Trade Strategy, with an emphasis on independent trade and township markets.
    • Collaborate cross-functionally to create and deliver a comprehensive 360° business plan.
  4. Strategic Planning & Execution:
    • Lead the strategic planning process to ensure the effective implementation of business strategies.
    • Manage key initiatives, including cycle planning, tracking, and reporting, while working closely with cross-functional teams to drive success.
  5. Regional Strategy Development:
    • Assist in crafting regional strategic plans that align with the overarching RTC strategy.
    • Work with national and regional teams to develop tailored trade and brand plans specific to each region.
  6. Customer Relationship Management (CRM):
    • Develop and sustain a CRM framework that positions the company as the preferred trade partner.
    • Continuously refine CRM processes to optimize customer engagement and enhance cross-channel collaboration.
  7. Commercial Planning for Channels:
    • Create and document a comprehensive 360° commercial plan, ensuring alignment with all stakeholders.
    • Manage the RTM plan through the ASP process, focusing on cycle planning, deliverables, and performance tracking.
  8. Trade Analysis & Insights:
    • Standardize and manage trade analysis and reporting processes.
    • Provide critical trade insights to inform national and regional business strategies, equipping cross-functional teams with actionable data.
  9. Additional Duties:
    • Perform other tasks as directed by the direct manager, contributing to the overall success of the team.

 

Desired Experience & Qualification

  • Bachelor’s degree in Business or Marketing
  • At least 5 years of FMCG experience, particularly in channel and trade strategy development.
  • Strong understanding of the Route to Consumer (RTC) model.
  • Proven track record in brand and trade activation.

 

Skills & Competencies:

  • Proficiency in English (both written and spoken).
  • Advanced skills in MS Office, especially MS Excel.
  • Strong business acumen, project management, and strategic thinking.
  • High levels of professionalism, persuasive communication, and energy.
  • Independent working style with a proactive approach to problem-solving.
  • Commitment to delivering excellence in execution.

 

Package & Remuneration

Market related, with benefits

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