Trade Marketing Coordinator

3 months ago

Johannesburg, South Africa RedCloud Full time

**About RedCloud**

RedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade in emerging markets.

RedCloud's Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better decisions. RedCloud enables FMCG Brands to seize new opportunities in emerging markets, facilitates access to more buyers & streamlines operations for Distributors, and helps Local Merchants spend more time selling products, not searching for them.

The company comprises a highly diverse, dynamic team of driven talented people from over twenty different countries, speaking multiple languages, with a physical footprint in Africa, Europe, and Latin America.

**Main Responsibilities**
- **Strategy Development and Implementation**
- Develop and execute comprehensive trade marketing strategies to drive the visibility of Red101 App, Digital Services, demand on the marketplace, distributor and retailer acquisition.
- Collaborate with the Sales, Growth and Product teams to align trade marketing activities with business goals and product launches.
- Work closely with Retail Growth team to optimize picture of success through trade visibility deployment in retail, and distributor outlets in townships.
- Execution of trade activations and reporting the impact of trade activations in terms of returns on marketing investments.
- Plan and manage monthly activations, including regional trade shows, events, and exhibitions.

**Market Analysis and Insights**
- Conduct market analysis to identify trends, opportunities, and competitive landscape.
- Provide actionable insights to guide marketing and sales strategies.

**Performance Tracking and Reporting**
- Monitor and analyse the effectiveness of trade marketing activities.
- Prepare monthly plans and reports on campaign performance, market trends, and competitive analysis.

**Channel Management**
- Build relationships with leadership of key players in the FMCG industry in region.
- Conduct market square training sessions for spaza store owners and “my chommie” on new product launches, brand profit stories for Bill Payments, Digital Services and lending products.
- Develop and maintain strong relationships with distributors, and retailers to improve Net Promoters Score
- Work closely with Retail Growth team to optimize brand visibility placement, pricing, and promotional activities.
- Track and report on the ROMI of trade marketing initiatives.

**Experience we think you'll need**:

- Bachelor’s degree, in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in trade marketing, preferably in a notable FMCG company.
- Strong analytical skills with the ability to interpret data and provide actionable insights using Microsoft Excel.
- Must have experience in building reporting.
- Excellent communication and interpersonal skills.
- Excellent presentation skills with evidence using PowerPoint, Google Slides, etc.
- Understanding of customer data platforms and data management platforms.
- Proven ability to manage multiple projects and meet deadlines.
- Proficiency in marketing software and tools (CRM tools such as HubSpot, Salesforce, Zoho, Tablu, Magento, etc.
- Ability to travel across region on a need basis.

Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we’re on

RedCloud I We're growing

RedCloud I Red101 App I Open Commerce

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