Trade Marketing Specialist
3 weeks ago
About the Role:
We are seeking a highly skilled Trade Marketing Specialist to join our team at Performer Recruitment and Consulting. In this role, you will be instrumental in developing and implementing competitive channel strategies that drive business growth and optimize Route to Market (RTM) structures.
Key Responsibilities:
* Develop and execute a national RTM strategy aligned with the company's Hybrid Model.
* Collaborate with key stakeholders to tailor the RTM plan for township-specific trade channels, adapting to regional dynamics.
* Develop and execute a robust trade activation strategy that aligns with brand objectives.
* Implement balanced push-and-pull strategies, ensuring effective brand communication and strong customer partnerships at Points of Purchase (POC).
* Partner with the Channel Manager to design and manage long-term strategic channel and business plans.
Requirements:
* Bachelor's degree in Business or Marketing.
* At least 5 years of FMCG experience, particularly in channel and trade strategy development.
* Strong understanding of the Route to Consumer (RTC) model.
* Proven track record in brand and trade activation.
Skills & Competencies:
* Proficiency in English (both written and spoken).
* Advanced skills in MS Office, especially MS Excel.
* Strong business acumen, project management, and strategic thinking.
* High levels of professionalism, persuasive communication, and energy.
* Independent working style with a proactive approach to problem-solving.
* Commitment to delivering excellence in execution.
What We Offer:
* Market-related salary, with benefits.
About Us:
Performer Recruitment and Consulting is a leading recruitment agency dedicated to providing exceptional recruitment services to businesses across various industries. We are passionate about helping our clients find the best talent to drive their success.
Contact Us:
If you are a motivated and experienced Trade Marketing Specialist looking for a new challenge, please submit your application.
Disclaimer:
The information contained in this job description is subject to change and may not be comprehensive. Performer Recruitment and Consulting is an equal opportunities employer and welcomes applications from all qualified candidates.
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