Global Marketing Innovation Manager

3 days ago


Cape Town, Western Cape, South Africa DigiCert Full time

At DigiCert, we strive to make a significant impact on our industry through innovative digital solutions. Our goal is to help companies establish trust with their customers through reliable encryption.

Job Summary

We're looking for a seasoned Senior Marketing Strategist to join our team. This role involves developing and executing strategic marketing campaigns to drive digital growth, increase brand visibility, and meet business objectives.

Main Responsibilities
  • Demand Generation & TOFU Growth: Develop and execute strategies to drive high-quality leads and build awareness for new product releases.
  • Email Marketing Campaigns: Plan, create, and manage targeted email marketing campaigns that align with overall business goals.
  • Search Engine Marketing (SEM) & Search Engine Optimization (SEO): Conduct keyword research, optimize on-page and off-page SEO, and manage paid search campaigns to drive targeted traffic.
  • Marketing Strategy Development: Collaborate with leadership to define and implement marketing strategies that drive growth, increase brand visibility, and meet business objectives.

Qualifications:

  • Bachelor's degree in Marketing, Business, or Communications; MBA or advanced degree preferred.
  • 8+ years of marketing experience, with expertise in demand generation, email marketing, SEM, SEO, and digital strategy.
  • Strong knowledge of marketing analytics tools, including Google Analytics, SEMrush, Moz.
  • Experience with marketing automation and email platforms.
  • Proficiency in data analysis and results-driven mindset.

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