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Digital Marketing

1 month ago

Stellenbosch, South Africa Phoenix Recruitment Full time
Responsibilities:

Content creation & copy editing: Writing, reviewing, editing and updating all marketing content of the Estate. Assisting the creative team with the design of promotional material. Bring creativity and inspiration to propose future content for the property.

Digital: Prepare well-structured drafts using digital publishing platforms. Schedule content in line with global engagement strategies. Conduct keyword research and use SEO guidelines to optimize content. Using social media to engage consumers, respond to questions or complaints and to promote company initiatives. Monitoring social media and company website metrics. Coordinate with marketing and design teams to illustrate articles. Measure web traffic to content (e.g., conversion and bounce rates). Develop creative and engaging social media content. Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channels. Oversee, plan schedule and deliver content across different platforms Create engaging multimedia content (and/or outsource this effectively) across multiple platforms. Develop, launch and manage campaigns that promote our organization and brand. Form key relationships with agreed influencers across the social media platforms. Undertake audience research. Manage and facilitate social media communities by responding to social media posts and developing discussions. Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights. Research and evaluate the latest trends and techniques.

Design: Creation of collateral (including, but not limited to, graphic design, logos, brochures, estate advertisements and press releases using InDesign). Liaise with external design and print houses where necessary to ensure production deadlines are met. Liaising with all departments to execute their design needs.

Communication & Administrative Support: Coordination and management of all Printed Collateral across the Estate. Distribution within departments. Monthly Stock Take to ensure levels are maintained. Quotes from relevant companies and orders (Pivotpress). Coordination of Press Clippings and features administration including media database. Coordination and supervision of Estate photo and video shoots. Assist with all communication between the local tourism offices, press offices and partner organizations where required. Organizing and collating information of the Estate and retail brands for media requests. Provide support and guidance with regards to brand guidelines, content updates, website updates, collateral updates to all Estate departments. Create & update Estate databases. Make up "Media Bags" when required marketing collateral. Managing the Marketing & PR diary. Assist the Manager with any other needs or requests they may have.

Requirements:

Relevant qualification in Marketing / Advertising, or equivalent
Preferably 2 years previous experience in similar role
Previous design experience
Proficient in InDesign, Photoshop and Illustrator
Active on social media
Knowledge of CMS
Excellent copywriting and copy-editing skills
Highly organized
Strong computer literacy
Project management experience
Strong attention to detail
Knowledge of web analytics
Strong presentation skills
Must be proficient with the English language
Excellent interpersonal- & communication skills
Ability to maintain a professional working relationship with all departments
Flexibility and Accountability