Digital Marketing Strategist

4 days ago


Stellenbosch, Western Cape, South Africa Snatch | Accounting & Finance Headhunters Full time
Key Responsibilities
  • Analyze marketing lead and campaign performance data for reporting and optimization purposes.
  • Evaluate marketing performance across omni-channels, including paid, owned, and earned media.
  • Manage campaign and source data within global CRM systems.
  • Ensure accurate data collection using SQL, Excel, and GA4/Tag Manager.
  • Collaborate with teams to align database marketing with business goals.
  • Improve marketing reporting processes to increase efficiency, effectiveness, and scalability.
  • Ensure compliance with data privacy regulations.
Qualifications and Experience
  • Bachelor's of Business (Marketing) or similar degree.
  • Around 5+ years' experience in marketing data analysis or a similar role.
  • Proven track record in using data analysis tools including SQL, Excel, Google Analytics, Google Tag Manager, and Python.
  • Familiarity with digital marketing channels and metrics.
  • Experience with or knowledge of marketing SaaS products.
  • Strong communication skills, with the ability to simplify complex data into actionable insights for non-technical stakeholders.
  • Detail-oriented with a meticulous focus on data accuracy and integrity.


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