Digital Marketing Specialist

7 days ago


Stellenbosch, Western Cape, South Africa Frank Consult Full time

Our client, a fast-growing organisation, is looking for a Digital Marketing Specialist to lead the planning, execution, and optimisation of performance-driven digital marketing campaigns. The ideal candidate will have extensive experience in paid media, lead generation, and customer acquisition, ensuring maximum ROI through data-driven decision-making.

Key Responsibilities:

  • Identify and evaluate emerging media, trends, insights, or technologies to enhance paid media campaigns.
  • Plan, execute, and optimise performance-based digital marketing campaigns across multiple channels.
  • Continuously measure and refine campaign strategies based on KPIs such as CPA, CTR, and conversion rates.
  • Conduct A/B testing on creative assets and landing pages to maximise conversion rates.
  • Analyse campaign performance using analytics tools and provide actionable insights.
  • Provide regular performance reports and recommendations for campaign optimisation.
  • Collaborate with the marketing team to create engaging, original content aligned with business objectives.
  • Develop and manage marketing budgets to maximise effectiveness, ROI, and customer acquisition.
  • Participate in monthly KPI meetings and bi-annual performance reviews with the Head of Department.
  • Stay up to date with industry best practices by completing relevant training courses.

Core Competencies:

  • Attention to Detail – Ensures accuracy in content, budgeting, and campaign execution.
  • Analytical Thinking – Uses data-driven insights to refine strategies and improve performance.
  • Collaboration & Communication – Works effectively with internal teams and external stakeholders.
  • Multi-Tasking – Manages multiple campaigns, content creation, and performance metrics.
  • Independent & Team Player – Capable of working autonomously while contributing to team objectives.
  • Strong Verbal & Written Communication – Creates compelling content and engages with diverse audiences.
  • Presentation Skills – Clearly presents campaign insights and recommendations to stakeholders.

Skills and Experience Required:

  • Grade 12 or Equivalent (Essential).
  • Tertiary qualification in Marketing, Communications, or a related field (Essential).
  • 5+ years of experience in Digital Marketing or Performance Marketing (Essential).
  • Proficiency in paid media and social media tools (Essential): Google Ads, Facebook Ads Manager, and analytics platforms like Google Analytics.
  • Experience in analysing social media metrics and using data to drive strategy.
  • Knowledge of SEO, SEM, and conversion rate optimisation (Essential).
  • Understanding of the informal market and target audience behaviour (Desirable).
  • Ability to interpret briefs and translate them into effective paid media strategies.

This is an exciting opportunity for a results-driven digital marketing specialist to play a key role in driving business growth. If you thrive in a fast-paced environment and have a passion for data-driven marketing, we encourage you to apply



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