Digital Marketing Manager

2 weeks ago

Stellenbosch, South Africa Proactive Recruitment Full time

**MAIN RESPONSIBILITIES**:

- Content creation & copy editing:

- Writing, reviewing, editing, and updating all marketing content of the Estate
- Assisting the creative team with the design of promotional material.
- Social Media:

- Prepare well-structured drafts using digital publishing platforms
- Schedule content in line with global engagement strategies
- Conduct keyword research and use SEO guidelines to optimize content
- Using social media to engage consumers, respond to questions or complaints and promote company initiatives
- Monitoring social media and company website metrics
- Coordinate with marketing and design teams to illustrate articles
- Measure web traffic to content (e.g., conversion and bounce rates)
- Develop creative and engaging social media content
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, TripAdvisor and YouTube, adapting content to suit different channels
- Oversee, plan, and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Develop, launch, and manage campaigns that promote our organization and brand
- Form key relationships with agreed influencers across the social media platforms
- Undertake audience research
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Administrative Support:

- Update and organize all Marketing Drives & Folders on Dropbox
- Responsible for office management (ensuring all items required are in stock etc.)
- Manage collateral and ensure stock are available at all times
- Coordinate events and functions for the marketing team

**REQUIREMENTS AND SKILLS**:

- 2 - 3 years experience as an Engagement Executive or similar
- Degree in Marketing, English, Journalism, or relevant field
- Portfolio of published articles
- Familiarity with SEO
- Hands-on experience with Content Management Systems (e.g., WordPress)
- Computer literate with competence in Microsoft Office
- Excellent writing and editing skills in English
- An ability to fact-check long-form content pieces
- Excellent organization and time management skills
- Strong writing and copy-editing abilities
- Fluent in English
- Excellent people skills
- Attention to detail
- Excellent interpersonal
- & communication skills
- Attentive
- Must be well-presented
- Enthusiastic personality
- Ability to work under pressure

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