Digital and Marketing Coordinator

4 weeks ago

Centurion, South Africa Skills Connector Full time

Qualifications & Experience:Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.Minimum 4 years of experience in digital marketing, social media management, or related rolesPrevious experience in a Digital marketing Agency will be preferableExperience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.Strong understanding of SEO, SEM, and PPC strategies.Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).Key Responsibilities:Digital Marketing CampaignsPlan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).Assist in developing SEO and SEM strategies to increase organic and paid reach.Social Media ManagementDevelop and schedule engaging content for various social media platforms.Monitor and respond to audience interactions and comments.Track performance metrics and suggest improvements based on insights.Content Marketing & Email CampaignsAssist in content creation for blogs, websites, social media, and email marketing.Manage email marketing campaigns, including list segmentation, automation, and performance tracking.Work with designers and content creators to develop compelling digital content.Website & SEO ManagementOptimize website content for search engines (SEO).Monitor website traffic and user behaviour to improve the user experience.Coordinate with web developers for website updates and enhancements. Analytics & ReportingTrack and report key digital marketing metrics, including ROI, conversion rates, and engagement.Use tools like Google Analytics, Google Ads, and social media insights to optimize campaigns.Provide regular performance reports with recommendations for improvement.Paid Advertising & Budget ManagementSet up and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads and Meta Ads.Optimize ad spend to ensure maximum return on investment.Monitor trends and adjust strategies based on data insights.

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