Senior Digital Marketing Manager

2 weeks ago

Centurion, South Africa Global Talent Solutions Full time

Senior Digital Marketing Manager

Purpose:
Responsible for the clients (Financial Services) end to end digital marketing capability in order to enable the business to grow and achieve its strategic objectives.

Roles and Responsibilities:

- Responsible for the end-to-end conceptualisation, development and implementation of the clients brand’s digital marketing strategy
- Establish a best of breed digital marketing capability distinctive to the client
- Lead and manage the implementation of these capabilities, such as media planning and buying, search optimisation, conversion rate optimisation as well as data and analytics to support future business growth.
- Work alongside Senior Stakeholders in the organisation, marketing team, and business unit to develop digital presence that translates into business growth
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Maximize limited digital marketing budget to create maximum impact
- Lead and drive execution of digital marketing campaigns to drive brand awareness and generate leads
- Draft compelling website and social media content in line with marketing, UX, and Search Engine Optimization (SEO) best practices
- Develop web pages, marketing landing pages and other web properties to optimize user experience
- Plan, execute, and measure experiments and conversion tests
- Design and manage paid and organic search strategies, including SEO
- Drive coordination and integration of digital marketing content through a digital marketing schedule and calendar that aligns to the broader marketing schedule
- Utilize strong analytical ability to evaluate and report on end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Establish best practice around the use of data and analytics to inform marketing and campaign effectiveness
- Collaborate with and direct agencies to deliver on marketing objectives
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Manage a team.
**Requirements**:

- Qualification in Marketing, Digital, Communications, Media, or a related discipline preferred
- Strong web content development and social media marketing expertise
- Expertise in performance marketing
- Deep understanding of digital analytics and the ability to translate data into actionable insights; experience using analytics tools to communicate outcomes and ROI
- Demonstrated understanding and use of major social media marketing platforms, including LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. as part of integrated marketing campaigns
- Team management experience crucial
Location

The above-mentioned position is currently available in Centurion. It is a hybrid working role

**Job Types**: Full-time, Permanent

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