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Public Relations Officer

4 months ago

Stellenbosch, Western Cape, South Africa Tanya Serra Full time
Job Posted: 14-Mar-2023

  • Location: Stellenbosch


A luxury 5* estate in the heart of the winelands seeks a PRO who has experience in this exclusive environment.


  • RELATIONSHIP MANAGEMENT
  • Handson relationship management with VIP guests;
  • Meet and host VIP guests on the Estate;
  • Promote the various elements of the Estate to the VIP guests;
  • Establish, grow and manage relationships with strategically important guests and clients;
  • Maintain a databases of key industry Press and Media contacts
  • Deliver Press releases to relevant media to generate and stimulate editorial / requested content.
  • Respond to requests from media and publications for information.
  • CAMPAIGN AND BRAND MANAGEMENT
  • Provide guidance & management to Estate Ambassadors on public relations;
  • Handle any PR related issue that may arise;
  • Organize PR events to promote the company's image and serve as the spokesperson;
  • Keep up with media and audience opinions regularly;
  • Research and study PR, luxury and hospitality trends;
  • Innovate new ways to market the brand and offering through creative strategies;
  • Create excitement around the brand and help come up with ideas to further build brand equity and development;
  • Guide the departments in the implementation of the Brand Strategy and positioning through operational implementation thereof so the teams may bring the brand to life;
  • Work with the Marketing team to produce and communicate compelling stories for Press relevant to market analysis and strategic touchpoints.

Qualifications, Skills and Experience required:

  • Relevant tertiary degree or qualifications in Public Relations, Marketing, or equivalent;
  • At least 5 years' experience in a similar role;
  • A very strong, confident, energetic presence;
  • Strong engagement and networking skills;
  • Strong relationship management and presentation;
  • High levels of responsibility, energy, understanding and enthusiasm;
  • Excellent oral communication;
  • Strong sense of brand awareness;
  • An eye for detail and luxury;
  • Experience managing multiple clients or a multidepartment brand preferable.
  • Experience in Hospitality and/or Wine industries;
  • Experience in luxury brands.
  • Job Title


 Public Relations Officer
  • Winelands
  • Employer Type
  • Employer Type
-> Wine Estates

  • Job Type
  • Job Classification > Sales & Marketing
  • FT/PT
  • Job Type
-> Full-time

  • Province
  • Location > Western Cape
  • Town/City
  • Stellenbosch
  • Salary Type
  • Monthly
  • Salary
  • Rneg
  • Start Date
  • As soon as
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