Hybrid Sales Executive

2 weeks ago

Cape Town, Western Cape, South Africa O'Brien Recruitment Full time

We are seeking an energetic and driven Hybrid Sales Executive for our client, a market leader in the Alcoholic Beverage FMCG Industry.

This key role will be responsible for managing and influencing key performance indicators, driving volume and market share through the sales force within the Coastal Region.


Qualifications and Experience:

  • Matric and completed 3year sales/marketing qualification would be advantageous
  • 3 years of relevant FMCG experience in sales and marketing
  • Experienced driver with a Code 0
  • Experience and knowledge of Formal On and Off Trade

Key Responsibilities:

  • Identify and implement new business opportunities, optimize customer service, and formulate account reviews and plans.
  • Plan, execute and attend promotions and activations, monitor competitor trends and grow menu listings percentages of the brand portfolio.
  • Build and maintain customer relationships, increase the brands' visibility in venues and outlets as per the guidelines, and anticipate customer needs.
  • Brief and train promoters on brand guidelines, and monitor sales and depletions for the ontrade and offtrade market.
  • Develop and maintain a customer database, call schedules, and daily/weekly/monthly planning.
  • Identify, prioritize, action, and track market potential opportunities (Volume targets/Market Share/Intrade execution).
  • Plan, deploy, and track promotions, campaigns, and POSM. See key customers as per call schedules, meet call execution and order objectives, and take appropriate action on additional opportunities.
  • Monitor and action competitor activities and conduct customer negotiations as required.
  • Utilize information systems/tools, Sales Force Automation, and maintain information security in accordance with Company Information Protection Policy.
  • Build and leverage customer relationships, optimize thirdparty relationships, maintain the corporate image and maintain customer needs by being solutionorientated.
  • Maintain sales standards and achieve KPI progress, control expenditure within budget, generate, analyze, action, and track reports.

Key Relationships:

  • Internal: Trade Marketing; Marketing; Finance
  • External: 3rd Party Agencies

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