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E-commerce & Direct Marketing (CRM) Specialist
2 weeks ago
Effectively support cross-functional project to launch new E-Commerce channel
Manage and optimise all online sales channels, including owned and partner platforms
Connect E-Commerce to existing digital ecosystem and optimise for sales
Establish consumer data marketing capability
Manage all CRM / direct marketing communication
Proactively monitor and optimise ecosystem and accurately report to business using data insights
Marketing budget management and vendor registration, including managing Purchase Orders, Invoicing etc.
Monthly management and updating of direct marketing budget and plans
Uploading plans, CE's, PO's, invoices, vouchers, process payment once proof of work received.
Develop briefs for digital agencies and web administration services
Relevant Degree / Diploma in Marketing/Data Analytics.
7+ years' experience
Experience in online customer journey mapping and orchestration
Experience in a direct marketing and E-Commerce
Understanding of the retail E-Commerce space
Experience using various CRM tools
CMS knowledge
Experience with Google Marketing Platform
Proficiency in Google Analytics, Adobe Analytics, and Audience Manager preferred.
Digital marketing workflows and campaigns
Market analysis and trends
Between Years
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