Junior Digital Brand Manager

2 weeks ago


Johannesburg, Gauteng, South Africa Rory Mackie & Associates Full time

Overview:

Responsibilities:

  • Work with various teams and stakeholders across capabilities to execute a comprehensive and measurable digital marketing strategy in an omnichannel approach (across all paid, earned, shared and owned channels)
  • Set success metrics and measure results across all digital platforms and initiatives
  • Interpret, and translate results from digital marketing activities into key insights
  • Use data visualisation techniques to effectively report on the success of campaigns and initiatives
  • Identify opportunities to drive product uptake and entrenchment through our digital channels
  • Use behavioural insights and analytics to drive client acquisitions and entrenchment
  • Communicate our value proposition to the business and relevant stakeholders
  • Sales enablement; develop tools, collateral and presentations to support the business in achieving sales targets
  • Maintain brand guidelines and integrity
  • Manage timelines, expectations and relationships
  • Sourcing, curating, and crafting content (text, visual, long form, video, infographics, social etc.)
  • Support the wider team with events, gifting and other marketing or nonmarketing related tasks

Requirements:

  • Minimum of 5 years' relevant digital marketing experience in the financial services sector
  • Formal marketing qualification (degree or diploma)
  • Strong understanding and passion for digital marketing (across all channels)
  • Working knowledge of digital marketing analytics, analysis, and interpretation (preferably in Adobe)
  • Exceptional communication skills and the ability to craft engaging written and visual messaging optimised for digital channels and audiences
  • A keen interest to learn/understand new systems, platforms and technologies by independently seeking advice and guidance
  • The ability to analyse relevant information and make informed decisions
  • Project management skills
  • Proficient in

Microsoft Office:
Word, PowerPoint, Excel and Outlook

  • Basic layout skills in Word and PowerPoint, with a keen eye for consistency and design


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