Loyalty and Promotions Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa Initiate international Full time

Our client is a leading iGaming company at the forefront of the online gaming industry, dedicated to providing an exceptional gaming experience to our global audience.

With a passion for innovation and customer satisfaction, they are seeking a highly motivated and talented individual to join their dynamic team as a
Loyalty and Promotions Specialist in
Johannesburg.

Your key
job responsibilities as the
Loyalty and Promotions Specialist in
Johannesburg will include:

  • Develop and execute promotional campaigns tailored to specific player segments, leveraging data-driven insights to optimize performance and ROI
  • Design and manage comprehensive loyalty programs aimed at rewarding and retaining our most valuable players, including VIP schemes, loyalty points, and exclusive perks
  • Collaborate with crossfunctional teams, including marketing, product development, and customer support, to ensure seamless execution of promotions and alignment with overall business objectives
  • Monitor and analyze key performance metrics to assess the effectiveness of promotions and loyalty initiatives, making datadriven recommendations for continuous improvement
  • Stay abreast of industry trends and competitor activities to identify new opportunities and innovative approaches to loyalty and promotions within the iGaming landscape
  • Maintain a deep understanding of player preferences and behavior, utilizing insights to personalize promotional offerings and drive engagement
  • Ensure compliance with regulatory requirements and industry standards in all promotional activities, collaborating with legal and compliance teams as needed
Requirements for this
Loyalty and Promotions Specialist job in
Johannesburg:

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Minimum of 3 years of experience in a similar role within the iGaming industry, with a strong understanding of player behaviour and retention strategies
  • Proven track record of successfully planning, executing, and optimizing promotional campaigns and loyalty programs to drive measurable results
  • Excellent analytical skills with the ability to interpret data and generate actionable insights
  • Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fastpaced environment
  • Creative thinker with a passion for innovation and staying ahead of industry trends
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
  • Experience with CRM platforms, marketing automation tools, and analytics software preferred
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