Senior Retail Marketing Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa MPC Recruitment Full time
My client in the manufacturing Industry is looking to employ a Senior Retail Marketing Specialist.

***
Job scope:
  • Define, plan and execute the company marketing strategy for all retail product offerings.
  • Manage the external advertising agency interalia; budget allocation, deliverables ensuring an acceptable ROI on each investment.
  • Negotiate and collaborate with suppliers ensuring coop marketing support.
  • Responsible to manage the entire ATL / BTL / Digital advertising spend within agreed budget parameters.
***
Duties and Responsibilities:***- In depth understanding of Automotive industry retail trends; Monitor, analyze, and evaluate market trends, customer/consumer behavior, and competitors' activity to identify market opportunities.

  • Active participation in the monthly management business review with group stakeholders
  • Execute marketing plans, including brand support and trade support (promotions, brand custodian, communication, brochures incentives, loyalty programs, sponsorships, training materials).
  • Develop sales campaign briefs, recommend choice of media so that marketing initiatives and promotions are effective, efficient, and appropriate to the intended audience.
  • Champion the strategic marketing plan with senior stakeholders in the companies group.
  • Administrative support including presentations, finances (budget, payment facilitation), agreements, agency briefs, supplier RFQ' etc.

Minimum requirements:

  • Post graduate degree with Marketing / Communication or consumer behaviour as Majors
  • 3 to 5 years' experience in a retail marketing role in a multinational company. (Preferably in an automotive retail franchise environment)
  • Strong negotiations skills with exceptional interpersonal and collaborative communication skills, both written and verbal
  • Ability to independently prioritize workload and projects
  • Ability to think both strategically and tactically with strong attention to detail
  • Demonstrated ability to manage multiple projects prioritization, planning and task delegation
  • Knowledge of automotiverelated industries, Franchising;

Reference nr:
NDRetailMSpecialist
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