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Local Jewels Category Manager
3 months ago
Position Overview
The role of this position is to lead portfolio management strategy for local jewels within the Flavored sparkling category (FSSD) in Africa, including but not limited to Stoney, Sparletta, Twist, Hawai, global brands, other regional sparkling brands, and new brands.
In partnership with Africa cross-functional teams, Global FSSD community network, and the bottlers, he/she will be expected to deliver high-quality brand experiences to the consumers and customer in the most disruptive, effective and efficient way, and to develop disproportionate and innovative platform for the growth of business.
With a strong challenger mindset and expertise in brand marketing, business management and innovation, he/she will get a considerable development opportunity to accelerate their growth and development in key skills like marketing strategy, influencing the network, storytelling, and data analytics, while contributing to realize 'beverages for life' ambition for Coca-Cola company.
What You'll
Do for Us
- Lead the development of shortmidlong term growth strategies and represent business plans for FSSD portfolios across the brands in Africa, setting the agenda, vision, business objectives & financial targets: mainly in charge of the local jewels brands, but can expand its responsibility across Flavors brands.
- While representing all local jewels, focus more on leading the acceleration of unlocking full local jewel business potential in South Africa and Morocco.
- Lead brand business diagnosis (consumer centric, as well as channels, competition, packages, customers and trends), strategy proposal, new innovation pipeline development, campaign planning/execution, and market operation execution.
- Build a stronger networking organization to deliver high quality plans, resolving the constructive conflicts.
- Partners with Africa crossfunctional team, and external stakeholders (e.g. customers, bottlers, agencies) to develop fit for purpose consumer experiences, innovations and programs in the most effective and efficient way.
- Work closely with the Global FSSD community network to ensure local market dynamics are well reflected in global strategy development as well as to synergize with other markets for bigger enterprisewise contribution with the scale, efficiency and expertise.
- Daily ongoing business operation, brand business diagnosis and holistic analysis (consumer centric, both macro & market trends, competition, package/VIS, channels, customer) as well as to manage day to day.
- Manage marketing budget in alignment with brand strategy and marketing transformation & productivity guidelines.
- Solid FSSD initiatives planning and execution across multiple brands, with each brand marketing calendar (e.g., products, packages, communications and promotional activities).
Role Requirement
- Bachelor's degree required, MBA preferred.
- 57 years of brand management / marketing experience. Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf
- FMCG experience is an added advantage
- Strategic thinker and full commitment for execution
- Always consumer centric mindset
- Curiosity to explore new opportunity space
- Strong passion and responsibility to deliver results
- Innovative and breakthrough mindset
- Skills to analyze complex market and consumer environment and form own recommendation
- Strong project management and interpersonal skills
- Collaboration, teamwork, positive belief and sense of responsibility
Skills:
Leadership; Media Planning; Creative Process; Marketing Goals; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitor Analysis; Marketing Strategies; SWOT Analysis; Human Insights; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
