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Marketing and Communication Manager

3 months ago

Johannesburg, Gauteng, South Africa Milton Resourcing Full time

JOB SUMMARY STATEMENT:
Plan, execute and oversee marketing campaigns

KEY PERFORMANCE AREAS (DUTIES & RESPONSIBILITIES):

  • Proven history with Brand Management, Digital Marketing and Advertising as well as Marketing Communications to build brand and brand awareness.
  • Experienced in creation of marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
  • To ensure brand consistency in marketing and social media messages by working with various department members, including operations, product managers, and Exco team
  • Collects client data, analyses interactions, and visits, plus uses this information to create comprehensive reports and improve future social media strategies and campaigns.
  • Reports progress to senior management
  • Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram, and YouTube
  • Research and monitors activity of organization competitors
  • Uncover consumer insights and deliver innovative marketing campaigns.
  • Measure and report performance of all marketing and product launch campaigns and assess ROI and KPIs
  • Manage all company social media content strategies.
  • Establish and maintain brand budgets.

ACADEMIC REQUIREMENTS & EXPERIENCE:

  • Degree in marketing or related field
  • 35 years proven track record in brand management, brand marketing, marketing management.
  • Experience in identifying target audiences and devising effective campaigns.
  • Digital marketing activities/ strategies
  • Strong knowledge of Web/ Google Analytics
  • Strong project management capabilities
  • Sound knowledge of prevailing procedures and techniques in ecommerce
  • A strong understanding of the DIRECT SELLING INDUSTRY and social media content management/ marketing
  • Experience in loyalty and rewards advantageous
  • Digital Marketing and Ecommerce methodologies

KNOWLEDGE, SKILLS & ABILITIES:

  • Brand Management
  • Brand Marketing
  • Digital Marketing
  • Social Media Communications
  • Catalogues Compilation


 E
  • Catalogues


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  • Commerce
  • Loyalty and rewards
  • Direct Sales