Marketing and Communications Head

2 weeks ago

Johannesburg, Gauteng, South Africa FirstRand Full time
Job Description

To manage the design and deployment of strategic marketing and communication activities for the Business Unit to drive growth and enable financial performance, market share through a competitive positioning

  • Work with the business to develop, plan and manage short
- to medium-term marketing budgets taking into account business, budget priorities and constraints

  • Influence Client Value Proposition strategies for the BU and keep track of client preferences for strategic advantage
  • Assess the effectiveness of marketing strategies and tactics for the BU by measuring changes in stakeholder satisfaction, brand health and sentiment, client engagement and financial metrics
  • Partner with BT and Business stakeholders to create integrated roadmaps to enable business requirements delivery
  • Partner with Marketing specialists to define communication strategies, processes and templates for the BU to ensure the integration and consistency of messaging through appropriate media and communications channels, both internal and external
  • Work with Marketing specialists and Business stakeholders to manage marketing projects that cut across functional areas and disciplines within the Business Unit
  • Assess and critically evaluate environmental impacts and opportunities on the implementation of strategic marketing and communication goals for the relevant Business Unit
  • Adapt strategic operational plans to maintain relevance with the evolving macroenvironment contex
  • Translate business and RMB marketing strategies into an integrated and dynamic operational marketing and communications plan and calendar for the BU
  • Understand the complete range of product and service offerings provided by the BU; understand critical product differentiators as well as key revenue generators
  • Work with Marketing specialists and third party agencies to develop and deliver multichannel promotion strategies and tactics for the BU
  • Leverage and optimise alternate channels to ensure effective and efficient market penetration in line with strategic business objectives ie. social and digital platforms
  • Adapt and implement best practices and standards of excellence to achieve best practice positioning and relevant marketing solutions
  • Take full responsibility for performance management of all direct reports managing their performance in relation to quality standards and agreed benchmarks and objectives focusing on all aspects of sound people management
  • Engage in recruitment development, performance management, remuneration and rewards, career path planning, on the job training, coaching, and mentoring
  • Ensure appropriate levels of management and accountability
  • Motivate, delegate, and empower appropriately, enabling direct reports to take responsibility and display appropriate creativity and initiative
  • Work with the team to actively grow their skills and lead them in operational excellence
Job Details

Application Closing Date

29/03/24

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