Marketing and Communication Manager

2 weeks ago

Johannesburg, Gauteng, South Africa Turner & Townsend Full time
Company Description

At Turner & Townsend we're passionate about making the difference.

That means delivering better outcomes for our clients, helping our people to realize their potential, and doing our part to create a prosperous society.

Every day we help our clients deliver ambitious and highly technical projects in over 119 offices and 49 countries worldwide.


About the Africa Business Generation team

The Africa Business Generation team are the custodians and drivers of best practice and expertise across all aspects of marketing and business development: brand and profile, digital and social media, winning bids and key client management.

This role will be located within the Africa BG team.

There is real energy and enthusiasm in our BG team to make an impact, as experts in our fields.

The team is closely aligned to the company's leadership and Global Business Generation team and collaborates on a daily basis with business generation colleagues around the world.

We are looking for a talented marketing and business development professionals to join a team which is looking to make a difference

Job Description:

Role description

Turner & Townsend Africa continues to grow and has ambitious plans to continue the trajectory and achieve outcomes for our clients.

As a result, we are looking for an intelligent, self-motivated and creative communications professional.

This individual must have the ability to work in a fast-paced organisation and have a track record of generating results, as well as extensive experience in communications campaign management.


External Communications

  • Raise Turner & Townsend's market profile by supporting the development of strategic campaigns and developing an annual marketing strategy in collaboration with the Africa Head of Business Generation & Marketing.
  • Implement the Africa communications strategy and ensure there is a consistent stream of activity that is underpinned by the agreed themes coming out of brand planning activities
  • Lead global campaigns and initiatives internally and externally to celebrate Turner & Townsend's clients, projects and people.
  • Deliver integrated communications campaigns (both local and globally initiated campaigns such as annual review, ICMS launch, 360 view etc.) covering traditional, online and social media tactics
  • Manage award submissions, media relations, social media, digital, collateral, marketing channels and associated profile raising activities within the business generation function
  • Devise and implement tactical campaigns and programmes in partnership with the Head of Business Generation that increase awareness of our brand
  • Produce content with the support of external copywriters, in the form of thought leadership articles
  • Repurpose thought leadership content to develop other campaign related marketing materials, presentations and copy required.
  • Gather facts and stats about projects and achievements of the business to include in value proposition development
  • Owning the process of requesting and receiving client approvals to share information publically for marketing purposes (client quotes, testimonials and project information)
  • Planning and deliver world class events from start to finish, to Turner & Townsend standard and above, that are well attended by the right target audiences
  • Drive business units and their support staff to maintain the CRM tool so that contacts are up to date and the tool can be used as the single source of contact information for communication
  • Introduce new ways of working and improve processes within the Marcomms pillar of Business Generation
  • Track, record and report on the marketing teams' campaign successes demonstrating the ROI of activities

Internal Communications

  • Ensure that all campaigns have sufficiently covered communication and upskilling of our employees in order to drive employee engagement
  • Help to create and deliver brandled communications content and activities that are inspiring to the employee audience, ensuring consistency, quality and excellence in all work
  • Contribute to global campaigns and initiatives internally and externally to celebrate Turner & Townsend's clients, projects and people.
  • Drive a clientcentric culture across all teams by leading a programme of business generation and marketing skill development, establishing tools and championing best practice.
  • Participating and presenting at Boardlevel to report, highlight successes and contribute to strategic planning.
  • Managing a crossregional team that is responsible for internal and external marketing, market research, lead generation, key account management support, and proposal writing / bidding.

Qualifications:

Capabilities, qualifications and attributes

  • 45 years+ experience communications/marketing in a professional services environment, ideally within the built environment (Preferable)
  • Degree in marketing or communication (Preferable)
  • Strong copywr

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