Head of Acquisition Marketing

2 weeks ago


Johannesburg, Gauteng, South Africa Initiate international Full time

A premier hospitality, gaming and entertainment group have an exciting career opportunity for a
Head of Acquisition Marketing to join their iGaming team in
Johannesburg.

You will be responsible for developing an online player acquisition strategy designed to drive registration and onboarding of high-quality new prospects.

Does this
job sound like the perfect challenge for you? Keep reading

Your key
job responsibilities as the
Head of Acquisition Marketing in
Johannesburg will include:

  • Responsible for executing the Acquisition strategy
  • Regular review and updates on the strategy to ensure relevance and flexibility
  • Identify individual areas for revenue optimisation and initiate the transformation process
  • Work closely with the marketing team to drive and capture new leads while ensuring that acquisition costs are maintained within targets
  • Leading an acquisition team (Paid Media and Affiliate Manager) towards the company goals in a fun and high productive manner, providing them accurate advice, guidance, support and training to hit business targets consistently
  • Defining the player acquisition strategy following an omnichannel approach and being at all times aligned with the company's overall strategy
  • Building and expanding relationships with various advertising partners
  • Identifying compliance risks and take actions necessary to eliminate or minimise risks
  • Submitting and getting all acquisition campaigns approved by the Gambling Board
  • Delivering media plans in line with CPA and LTV targets
  • Defining player acquisition campaigns designed to maximise penetration and grow total file size
  • Tracking and management of all campaigns, management of acquisition marketing budget, providing analysis and input
Requirements for this
Head of Acquisition Marketing job in
Johannesburg:

  • 5+ years' experience in a similar role
  • Degree or Diploma in Marketing, Communications and/or Business Management Programme
- iGaming experience will be highly advantageous

  • Tactical knowledge of all major media, including web, mobile, social, search/PPC, SEO, CRM, affiliate and event planning
  • Launching new products and services in multiple markets
  • Strong customer ethos and the ability to channel insight into profitable deliverables
  • Marketing fundamentals
  • Demonstrated leadership
  • Customer Relationship Management
If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our
job section.
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