Brand Manager: Pain

2 weeks ago


Johannesburg, Gauteng, South Africa MARANG-A-KHANYA Full time

KEY ROLE OUTPUTS:

  • Conduct and use strategic market analysis to precipitate and improve strategic decisions about products/brands
  • Provide indepth market, industry, and competitive analysis and positioning
  • Use strategic brand analysis to improve brand performance
  • Analyze market potential for the brand and prepare revenue forecasts
  • Develop, implement and manage the innovation pipeline, working with international and local partners/suppliers
  • Manage Forecasting and A&P Budgets
  • Draw implications from consumer insight analyses
  • Identify and monitor customer requirements and satisfaction needs
  • Establish key issues, elements of strategies, tactics, action plans, investment to impact the market share, market growth strategies, and profits for key brands
  • Develop brand strategy and engage in lifecycle planning
  • Develop relationships with internal groups and functions to successfully execute on larger projects and brand plans
  • Maintain awareness of the competition and formulate strategies to be market leader.
  • Maintain regulatory compliance across the brand.
  • Keep abreast of current industry trends and regulatory changes. Identify potential opportunities for new product development and impact to existing products.

KEY COMPETENCIES:

  • Relationship Building/Networking
  • Collaboration and influential skills
  • Relationship building and networking skills
  • Innovative thinking

QUALIFICATIONS:

  • Medical and/or Sciences degree
  • 3 years Marketing/ Brand management experience in the medical/pharmaceutical Industry
  • Computer literacy: MS Office (proficiency in Excel, Word & PowerPoint).
  • Experience in Pain & Anaesthesia advantages

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