Brand Campaign Lead

2 weeks ago

Durban, KwaZulu-Natal, South Africa Toys R Us and Babies R Us South Africa Full time
We are a dynamic company looking for creative and diligent individuals to join Us.

We offer a great work environment and a promise that you won't get bored if you are up to the challenge and want to be part of something magical.

We are currently looking for a talented Brand Campaign Lead to join our Head Office team based in Durban.

We require an individual that possess a brand ownership approach when executing functions. An analytical thinker with an eye for detail, delivering excellence with agility and accuracy.

Responsibilities will include but not limited to the following:

  • Develop creative, practical, achievable marketing strategies
  • Set clear, achievable, effective brand objectives aligned with the brand plans
  • Translate strategies into action plans/tactics that can be implemented to achieve brand objectives
  • Develop a solid understanding of competitor strategies and understand consumer behaviour, to enable efficient target strategies
  • Clearly and uniquely define the brands, to create clear competitive differentiation
  • Brand blueprint/DNA ownership and maintenance
  • Brief agencies and provide agencies with the necessary frame of reference to enable them to endorse and advance the brands, in a manner that adds value to the brands' positioning
  • Monitor and evaluate the quality of services provided by agencies, in order to ensure alignment with the functional and emotional DNA of the brands and expectations of brand principals
  • Engage with key crossfunctional internal teams, stakeholders, thirdparty agencies to complete briefs plus project manage campaigns from start to finish to ensure expectations are managed across the board and deadlines are met
  • Research and keep team abreast of trends and best practices
  • Input ideas for new and existing internal campaigns and take ownership of their development and implementation
  • Identify key Category issues and opportunities through data analysis to drive the growth agenda for your portfolio, taking into account consumer insights and competitor activity.
  • Understand the parameters of the marketing budget and manage marketing activities within the specified budget.
  • Ensure accurate and timeous reporting of all spend within the budget.
  • Prepare monthly and quarterly Category performance reports for line management/ senior management.

Customer experience (CX) strategies:

  • Identify improvement opportunities and develop innovative CX strategies to increase customer satisfaction, loyalty and retention and to meet their expectations.
  • Reviewing and pulling insights from analytics and data to predict future needs and challenges
  • Segmenting customers and audiences into meaningful groups
  • Effective execution of customer experience strategy: Define objectives, establish a method of execution, implement, monitor and adjust based on customer experience and response.
  • Team alignment and collaboration to deliver on customer experience objectives
  • Customer engagement and feedback to market insights
  • Propose and monitor marketing mix strategies to build integrated and engaging consumer brand experiences to drive Brand growth

Employer brand:

  • Design strategies to build and communicate our authentic employer Brand to internal and external audiences
  • Create internal communication initiatives that will increase and support internal culture exposure to employees and foster a positive perception
  • Support in building a successful employer internal brand guide and asset development that helps HR to continue to attract top talent
  • Plan monthly content themes for internal communications (including newsletters, videos, internal branding, surveys, campaigns etc) to drive a consistent message to employees.

Qualifications and Experience:

  • Minimum of 5 years working experience in Retail industry preferred
  • Minimum of 2 years' endtoend digital and social media marketing experience
  • Experience in working in a retail/ecommerce company preferred

Skills required:

  • Must be a proactive thinker and demonstrate solution driven, innovative approach.
  • Must demonstrate excellent organising and planning skills
  • Must be able to be effective and efficient under pressure.
  • Good understanding of the marketing mix.
  • Up to date with latest trends and marketing best practices
  • Excellent communication skills, organised and strong problemsolving skills.
  • Ability to build and maintain relationships with external stakeholders and internal crossfunctional team members.
  • Must be an effective project manager able to handle multiple complex projects, including execution thereof.
  • Fastchanging environment. Ability to adapt in a fastpaced, changing growth environment and to work independently.

Where the magic happens:

  • Toys R Us; Babies R Us employees are energetic, customer centric, funloving and have a shared value base with the company.
  • We have fun whilst working hard, take ownership, encourage teamwork, and are always open to new ideas.
  • We are outp

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