Growth & Performance Analyst
2 weeks ago
What you will be doing:
Insight generation - analyse consumer data to guide what we should test to improve conversion
- Examples: where do users drop off on website and other channels, what content is relevant, how can we segment users for personalisation, etc.
AB test data model - help make our technical test setup better
- Google Analytics work with Technical Lead + external agency to have 'clean data' in our GA properties so that we can run and trusts tests from them
- Google Optimize validate that goals/metrics are correctly setup before we start fullscale tests and help identify replacement AB test tool (as Optimize is sunsetting end Oct '23)
- Statistical model work with Technical Lead to find and implement a Bayesian Calculator that all tests will be analysed from (including defining how it works together with the Bayesian Calculator in Google Optimize)
AB test data analysis - analyse AB tests on an ongoing basis
- _Before test start:_ Ensure that the goals/metrics of the test are well understood, are tracked correctly, good for reaching statistical significance in test and that overall setup is good from a data perspective
- _During test: _Monitor results, check data is flowing correctly, and that content is fine
About The Travel Corporation:
Our philosophy is simple. To create enriching experiences for travellers by combining an unbeatable mix of exceptional service and quality at great value.
At the heart of everything we do is our passion to provide industry leading service and quality so that our guests can focus on the most important thing; the transformative and immersive travel experiences we offer around the world.
Through our sustainability efforts and vision to Make Travel Matter, taking care of our people and guests and constantly innovating on new ways to Make Travel Personal, we exist to create life-changing moments for every guest who travels with any of our 40 award-winning brands.
Requirements:
These are the tools and topics you ideally know and love:
Google- Google Analytics, Google Optimize, Google Tag Manager
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Salesforce
- Sales Cloud, Marketing Cloud Engagement, Marketing Cloud Personalization
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Data tools
- Excel, SQL, BigQuery
These are descriptions matching you:
***:
- You're a
naturally curious person that loves data and deriving stories and ideas from analysing it
Accurate - you have strong attention to detail and can troubleshoot your own/others analysis if numbers seem strange
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Pragmatic - you understand that Growth Team needs to deliver business value and the best possible recommendations, not perfect academical reports
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Professional - As you'll be working with colleagues around the world it's important that you can manage tasks and communication in a courteous and professional manner
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Education and background - Ideally you have minimum 2 years' experience working in a similar role with an ambition to expand your skillset and have a greater commercial impact. Your education is not overly important - what matter more is your hunger to deliver accurate and actionable analysis
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