Social Media Specialist

2 weeks ago


Cape Town, Western Cape, South Africa The Recruiters Full time

Key Responsibilities:

  • Develop & implement social media strategies to increase brand awareness & drive engagement.
  • Plan, curate & execute engaging content at the client's events, petrelated and promotional activities for social media channels (Facebook, Twitter, Instagram, LinkedIn, etc.) live or prerecorded.
  • Strong video content creation, & excellent camera skills.
  • Knowledgeable about multiple software tools to improve the quality of video content, for example adding special effects such as voice overs through cap cut and using tools such as Canva, Adobe Creative Cloud tools etc
  • Collaborating and working closely with crossfunctional teams, to produce internal content creation (execution of content can be internally or externally as per your social media strategy)
  • Strong social media account management
  • Analyze metrics to measure the effectiveness of campaigns & adjust strategies accordingly.
  • Create & present a monthly report on the client, their competitors and industry activity on social media. Include insight, performance and provide recommendations.
  • Stay up to date with social media trends & best practices
  • Collaborate with the marketing team to align social media efforts with overall marketing strategy

Requirements:

  • Bachelor's degree/diploma in marketing, communications, or a related field is advantageous
  • Proven work experience as a content creator including video content is essential
  • A portfolio of work done.
  • Indepth understanding & proficiency of social media platforms (Facebook, Instagram, TikTok, Twitter, Linkedin) & their respective audiences
  • Great writing & communication skills
  • Knowledge of social media advertising & analytics tools (e.g., Facebook Ads Manager, Google Analytics) (advantageous)
  • Attention to detail & ability to work independently.
  • Canva or similar design software experience
  • Content creation abilities through tools like Cap Cut, InDesign
Please note this is an in-office position. Monday - Friday 8:00am - 5:00pm.

Salary:
R25 000,00 per month

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