Trade Marketing Manager

2 weeks ago


Johannesburg, Gauteng, South Africa Recruitment Matters Africa Full time

Our client is looking for a highly motivated and proactive Trade Marketing Manager with experience delivering end to end marketing campaigns across an entire brand for customers and key accounts within retail.

A history of working in the beauty and skincare industry is key.

Responsibilities:

  • Shape and execute the retail marketing strategy


Internal planning
  • Working closely with Sales, Marketing and NPD teams to execute the strategy and vision for all forms of merchandising, events, promotions, pricing and product to meet the company objectives.
  • NPD planning working closely with the wider teams to ensure effective and timely execution of new launches.
  • Lead the overall promotional strategy of the product portfolio and implement the execution to support key accounts and retail.
  • Lead the development of promotional materials.
  • Management of budget to fund the development and production of POS materials, furniture, merchandising teams and promotional activity.
  • Work with the sales team in developing and implementing key account business plans, prioritising planograms, product visibility and promotion.
  • Appoint merchandising teams to capture and report on KPI's.
  • Communicate effectively with Senior Management to ensure market and customer information is shared in support of achieving business objectives.
  • Drive innovative thinking, problem solving and evolving new trends.
  • Set up best practice and reporting systems to provide the business with a consolidated view of the retail marketing plans efficiencies and effectiveness

Key Skills:

  • Highly creative and takes initiative,
  • Excellent communication skills,
  • Good understanding of financial, budgeting and promotional ROI,
  • A flexible, enthusiastic and committed attitude,
  • Availability to travel,
  • Role is full time, office based,

Qualifications:

  • Relevant degree
  • Experience in Trade/Consumer marketing.
  • Beauty / skincare experience is a must
  • Excellent project management skills, with the ability to juggle deadlines and multi
- task in a fast paced environment.

  • Knowledge of different customer marketing channels


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