Trade Marketing Manager
2 weeks ago
Our client is looking for a highly motivated and proactive Trade Marketing Manager with experience delivering end to end marketing campaigns across an entire brand for customers and key accounts within retail.
A history of working in the beauty and skincare industry is key.Responsibilities:
- Shape and execute the retail marketing strategy
Internal planning
- Working closely with Sales, Marketing and NPD teams to execute the strategy and vision for all forms of merchandising, events, promotions, pricing and product to meet the company objectives.
- NPD planning working closely with the wider teams to ensure effective and timely execution of new launches.
- Lead the overall promotional strategy of the product portfolio and implement the execution to support key accounts and retail.
- Lead the development of promotional materials.
- Management of budget to fund the development and production of POS materials, furniture, merchandising teams and promotional activity.
- Work with the sales team in developing and implementing key account business plans, prioritising planograms, product visibility and promotion.
- Appoint merchandising teams to capture and report on KPI's.
- Communicate effectively with Senior Management to ensure market and customer information is shared in support of achieving business objectives.
- Drive innovative thinking, problem solving and evolving new trends.
- Set up best practice and reporting systems to provide the business with a consolidated view of the retail marketing plans efficiencies and effectiveness
Key Skills:
- Highly creative and takes initiative,
- Excellent communication skills,
- Good understanding of financial, budgeting and promotional ROI,
- A flexible, enthusiastic and committed attitude,
- Availability to travel,
- Role is full time, office based,
Qualifications:
- Relevant degree
- Experience in Trade/Consumer marketing.
- Beauty / skincare experience is a must
- Excellent project management skills, with the ability to juggle deadlines and multi
- Knowledge of different customer marketing channels
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