Social Media Coordinator
2 weeks ago
LOCATION:
DURBANVILLE
Our client is a leading Sales and Marketing company specialising in the hospitality sector. They are looking for an experienced Social Media Coordinator to join their expanding team.
The Social Media Coordinator is responsible for the content creation and implementation of the social media and digital marketing strategies.
Main Responsibilities
- Develop and execute a comprehensive social media and digital marketing plans and campaigns that aligns with the clients overall marketing strategy and business goals.
- Working closely with the Director of Client Service, the Social Media Coordinator will need to ensure each campaign includes clear objectives, target audiences, as well as a detailed timeline for execution.
- Create, curate, and manage engaging and relevant content for the client's social media channels, including but not limited to: Facebook, Instagram, LinkedIn, and other platforms as needed.
- Monitor and analyze social media and digital marketing metrics to assess the performance of campaigns and make datadriven recommendations for improvement.
- Collaborate with internal teams, such as the sales, OTA, and reservations teams, to create crossfunctional campaigns that drive business results.
- Manage the client's digital advertising campaigns, including display advertising, search engine marketing, and social media advertising.
- Stay uptodate with the latest social media and digital marketing trends and technologies, and incorporate these into the company's strategy as appropriate.
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
Research and Administrative tasks:
- Researching audience preferences and discover current trends
- Creating engaging text, image and video content
- Measure web traffic and monitor SEO
- Stay uptodate with changes in all social platforms ensuring maximum effectiveness
- Report on online reviews and feedback from customers and fans
- Suggest new ways to attract prospective customers, like promotions and competitions
- Compile monthly reports and provide insights on community engagement and growth
- Paid marketing channel management (planning, budget management, implementation, and reporting)
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