Paid Media Specialist

2 weeks ago

Cape Town, Western Cape, South Africa Soul lifestyle Full time
We are looking for a Digital Paid Media Specialist to join our team in Cape Town. The Paid Media Specialist will be responsible for planning and executing PPC campaigns across multiple brands. This role requires a solid understanding of Google Ads campaign management. Key objective/responsibility is to increase brand awareness, promote company products and drive prospects to conversions.

The role requires the ability to translate business goals into successful marketing campaigns and to initiate effective marketing campaigns online.


Key Responsibilities

Core competencies and responsibilities include:

  • Implement campaigns
  • Create, execute and manage digital advertising campaigns. Google Ads and Facebook paid media implementation, including technical knowhow, accurate campaign structure, managing spend and budgeting.


 Monitor campaign performance
  • Track and analyse campaign performance on a daytoday basis to ensure campaigns are performing at an optimal rate. Making adjustments to meet KPI objectives. This includes the daily monitoring of budgets, keywords, campaigns, and overall account health


 Digital Research
  • Keep up to date with the latest developments in the digital advertising arena. Ensuring that campaigns are taking advantage of any new features available, best practices and brands remain relevant.


 Campaign Testing
  • Ensure that campaigns are continuously learning and adapting by implementing tests across digital campaigns. Planning an approach, executing and sharing the knowledge with team members.


 Reporting
  • Report on ad and campaign performance.

Qualifications and Experience
Required Skills & Experience

  • Relevant degree
  • Google AdWords and Analytics certified
  • Minimum onethree years' experience in managing Google Ads campaigns
  • Experience in ecommerce campaigns
  • Strong analytical skills with the ability to interpret data constructively
  • Experience using Google Analytics and Google Tag Manager
  • Passionate about all things digital
  • Strong communication, visualisation and presentation skills
  • High levels of selfmotivation and autonomy
  • Continually look to innovate, learn and resolve problems
  • Work well under pressure
  • Ability to multitask and plan across a range of projects
  • Good technical communicator

Competencies
We are looking for someone who

  • Is enthusiastic about all things digital.
  • Keeps up to date with the latest developments in the digital advertising arena.
  • Sure of themselves and confident in their abilities.
  • A team player who is proactive and able to work independently.
  • Is naturally curious, wants to understand how things work.
  • Enjoys solving problems and overcoming challenges.
  • Remains calm, cool and collected under pressure.

Job Types:
Full-time, Permanent, Temp to perm, Internship

Contract length: 12-36 months

Salary:
From R7,500.00 per month

Ability to commute/relocate:

  • Cape Town,

Western Cape:
Reliably commute or planning to relocate before starting work (required)

Experience:

Paid Media: 1 year (required)

Language:

  • English (required)

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