Performance Marketing Manager
2 weeks ago
Marketing & Media
- Manage digital media budget : > R120mil
- Allocate the optimal budget to each campaign
- Ensure digital media strategy is localised and campaign specific
- Localised strategy per campaign
- Integration & analysis with each marketing manager and brand manager
- KFC calendar alignment with digital media before each window
- Oversee budget motivations, suggestions & allocations.
- Optimise current paid media workflow, streamline and stabilise the media offering for scalability;
- Reporting and showing real insight and value from their paid media efforts;
- Drive a data and insightsdriven ideology within the paid media offering;
- Participate in SOBO, BYA and post campaigns.
- Oversee and report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders
- Daytoday activities, weekly statuses and checkins
- QBRS
- Strategy reviews and tissue sessions
- Assist business departments with paid advertising requirements, reporting, analysis and strategies
- Help other business departments understand how best to implement their digital advertising requests.
CRM
- Assist brand managers with CRM requirements, reporting, analysis and strategies
- Help other business departments understand how best to implement their digital advertising requests.
- Alignment with creative agency and briefing
- Maintain key processes for CRM BAU and campaign support
- Enable new innovative messaging initiatives across CRM
- Create audience segmentation
- Data enrichment for customer profiles
- Indepth reporting linked to platforms & sales
- Integrated reporting & data visualisation
- Surfacing of recommendations, hypotheses, insight & analysis
- Oversee and report back on CRM on a daily, weekly and monthly basis to the internal and external stakeholders
- Daytoday activities, weekly statuses and checkins
- QBRS
- Strategy reviews and tissue sessions
Reporting & Analysis
- Determine reporting frameworks, measurement approach, and monitor campaign performance
- Track daily, weekly, monthly and annual performance against agreed targets
- Discover competitive gaps, and provide recommendations to improve
- Ability to analyze campaign data and provide clear insights and recommendations
- Ensure accurate tracking and analytics setup
- Google Analytics, GTM
Data
- Maintain key processes for data & segmentation
- Maintain support for ingestion of data into mParticle CDP
- Maintain support for updates specific to Braze data capture requirements
- Liaise with the marketing calendar to ensure marketing efforts are met
- Project management
Stakeholders
- Colleagues, Customers, Vendors and Suppliers
Working Model
- Hybrid model working plus regular field trips
Qualifications
- Completed BS/BA Degree
Knowledge, Skills and Experience
- Deep knowledge of digital media and performance marketing
- Strong quantitative & analytical skills
- Experience collaborating with, and managing external agencies
- Experience working with ad platforms (SA/DV 360, FB Manager, Twitter, etc.)
- Experience with analytic platforms, Google Analytics, Google Optimize, FireBase Tableau, and marketing data warehouse platforms
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