Performance Marketing Manager

2 weeks ago


Johannesburg, Gauteng, South Africa Yum Full time

Marketing & Media

  • Manage digital media budget : > R120mil
  • Allocate the optimal budget to each campaign
  • Ensure digital media strategy is localised and campaign specific
  • Localised strategy per campaign
  • Integration & analysis with each marketing manager and brand manager
  • KFC calendar alignment with digital media before each window
  • Oversee budget motivations, suggestions & allocations.
  • Optimise current paid media workflow, streamline and stabilise the media offering for scalability;
  • Reporting and showing real insight and value from their paid media efforts;
  • Drive a data and insightsdriven ideology within the paid media offering;
  • Participate in SOBO, BYA and post campaigns.
  • Oversee and report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders
  • Daytoday activities, weekly statuses and checkins
  • QBRS
  • Strategy reviews and tissue sessions
  • Assist business departments with paid advertising requirements, reporting, analysis and strategies
  • Help other business departments understand how best to implement their digital advertising requests.

CRM

  • Assist brand managers with CRM requirements, reporting, analysis and strategies
  • Help other business departments understand how best to implement their digital advertising requests.
  • Alignment with creative agency and briefing
  • Maintain key processes for CRM BAU and campaign support
  • Enable new innovative messaging initiatives across CRM
  • Create audience segmentation
  • Data enrichment for customer profiles
  • Indepth reporting linked to platforms & sales
  • Integrated reporting & data visualisation
  • Surfacing of recommendations, hypotheses, insight & analysis
  • Oversee and report back on CRM on a daily, weekly and monthly basis to the internal and external stakeholders
  • Daytoday activities, weekly statuses and checkins
  • QBRS
  • Strategy reviews and tissue sessions

Reporting & Analysis

  • Determine reporting frameworks, measurement approach, and monitor campaign performance
  • Track daily, weekly, monthly and annual performance against agreed targets
  • Discover competitive gaps, and provide recommendations to improve
  • Ability to analyze campaign data and provide clear insights and recommendations
  • Ensure accurate tracking and analytics setup
  • Google Analytics, GTM

Data

  • Maintain key processes for data & segmentation
- integration & analysis

  • Maintain support for ingestion of data into mParticle CDP
  • Maintain support for updates specific to Braze data capture requirements
  • Liaise with the marketing calendar to ensure marketing efforts are met
  • Project management

Stakeholders

  • Colleagues, Customers, Vendors and Suppliers

Working Model

  • Hybrid model working plus regular field trips

Qualifications

  • Completed BS/BA Degree

Knowledge, Skills and Experience

  • Deep knowledge of digital media and performance marketing
  • Strong quantitative & analytical skills
  • Experience collaborating with, and managing external agencies
  • Experience working with ad platforms (SA/DV 360, FB Manager, Twitter, etc.)
  • Experience with analytic platforms, Google Analytics, Google Optimize, FireBase Tableau, and marketing data warehouse platforms


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