Digital Performance Marketing Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa Cardilogix Full time

Remuneration:
R R50 000

Location:
Johannesburg

Job Level:
Senior

Type:
Permanent

We are hiring a
Digital Performance Marketing Specialist for a leading agency.

This is a full-time position. On-site, office based. Daily commute is required.

  • Must have at least 6 years of experience working in a digital, advertising or marketing agency
  • Very strong on strategy
  • Must have experience in all paid search channels, including PPC, search, display and paid social.
  • Must have 6 years of digital marketing strategy and digital campaign experience.
  • Must have agency experience working on big retail, FMCG, car and banking brands.

Duties and Responsibilities:

  • Motivate and mentor junior members of the Digital Marketing team.
  • Team management.
  • Responsible for auditing, setting up, managing and optimising all Paid Social & PPC Campaigns.
  • Build a PPC strategy for a variety of client accounts.
  • Oversee keyword analysis; keyword list building, campaign bid management and optimisation using client preferred tracking tools and ad copy testing.
  • Conduct Google Analytics metrics analysis to measure user engagement and campaign performance postclick.
  • Utilising bid management tools to help drive KPIs.
  • Possess proficiency in major social platforms' standard methodologies, including Facebook, YouTube, Instagram, Snapchat, Twitter, Tik Tok.

Major Skills:

  • Google Display, Search, Shopping, Mobile, Video, AdWords and Analytics
  • Digital Channel Strategy
  • Digital Media Strategy
  • Social Media Strategy

Digital Channels:

  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimisation)
  • SEA (Search Engine Advertising)
  • Google AdWords and Pay-PerClick (PPC)
  • Social Paid Advertising

Qualifications & Certifications:

  • Social Media; Digital Marketing or SEO qualification
  • Latest AdWords/Bing/Google Tag Manager certifications a must.
  • Latest Facebook Blueprint a must.

Application must include:

  • Update CV
Wishing all the best in the hunt for that perfect position

Job Types:
Full-time, Permanent

Salary:
R45, R50,000.00 per month

Experience:

Ad Agency: 6 years (required)
Search Engine Optimization: 6 years (required)
Google Analytics: 6 years (required)
Digital Strategy: 6 years (required)

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