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Marketing Technology Specialist
2 weeks ago
Description
Our rapidly expanding digital bank is on the lookout for a meticulous Martech Specialist to boost our marketing efforts by utilizing our marketing technology stack effectively.
This position plays a crucial role in ensuring data cleanliness across platforms, setting up automation campaigns, and maximizing engagement and insights from our tech investments. The perfect candidate will harness their in-depth knowledge of marketing technologies to enhance conversions and streamline our digital marketing processes.
KEY RESULT AREAS
- Design and assist in implementing technical structures for marketing technology platforms.
- Monitor and manage continuously to optimize for conversion using personalization and segmentation frameworks.
- Collaborate with the Data and Insights team to maintain data integrity and cleanliness across platforms.
- Conduct regular audits and cleansing routines to uphold data accuracy and compliance.
- Develop and run automation campaigns with proper tagging, utilizing the existing technology stack to boost engagement and conversions.
- Track campaign performance, making adjustments based on analytics and insights.
- Maximize the potential of current marketing technology platforms for analytics, customer engagement, and content management.
- Optimize tools to align with specific marketing goals and strategies.
- Utilize analytics tools with the Data & Insights team to internally monitor and report on campaign performance and customer behavior.
- Deploy insights to refine marketing strategies and enhance overall effectiveness.
- Collaborate closely with marketing, sales, and IT teams to ensure alignment of marketing tech efforts with business objectives.
- Assist teams in grasping and leveraging technology for marketing purposes.
- Deliver continual training and support to the marketing team on top practices for using marketing technology platforms and executing campaigns.
ROLE REQUIREMENTS
- Bachelor's degree in Marketing, Information Technology, Business, or a related field.
- Minimum of 6 years of experience in a marketing technology role, with a solid background in managing automation campaigns and data hygiene.
- Demonstrated expertise in enhancing marketing technology platforms for campaign management, data analysis, and content delivery.
- Proficiency with GA4, AdTech, Customer Data Platforms, CMS, Google Tag Manager, Comms and campaign deployment tools, and other digital marketing technologies.
- Strong data analysis skills and the capacity to derive actionable insights from intricate data sets.
- Effective project management abilities and the skill to collaborate across teams.
- Superb communication and training skills.
- Professional certifications pertinent to marketing automation or data management (Advantageous).
- Experience in the fintech or digital banking sector (Advantageous).
- Prior Agency or Fintech involvement (Advantageous).
Skills
Education
Bachelor's Degree (Required)
Closing Date
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