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Marketing Retention Specialist
2 weeks ago
Customer Retention Specialist will be responsible for creating, managing and evolving retention strategy to drive customer loyalty and client retention for the business.
The role will suit an analytically driven thinker and customer focused individual who can synthesize current business intelligence or trend data to inform retention marketing strategy, whilst project managing and implementing new business strategies.
- Manage, maintain and develop existing customer retention strategies to drive customer satisfaction and client retention.
- Analyse customer behavior patterns and trends to evolve and refine customer retention strategies across the business.
- Create and set up retention trigger campaigns and automation of customer user journeys.
- Responsible for setting up customer communication and management of content via other Digital/Online channels and analyzing results.
- Provide ongoing reporting and feedback on the performance of all retention initiatives and campaigns.
- Help develop programs to maximize customer retention, with a focus on repeat purchase, win
- Perform customer segmentation and customer lifetime value analysis to support retention strategy.
- Define,implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results.
- Create datadriven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets.
- Test and schedule Mobile Push/SMS notifications.
- Plan and implement A/B tests on campaigns.
- Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.
- Managing and maintaining internal Wi-Fi banners and reports.
- Maintaining of retail screens in retail branches
- Provide adhoc reporting and analytical support to marketing team as needed
Job Types:
Full-time, Permanent
Salary:
From R30,000.00 per month
Ability to commute/relocate:
- Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)
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