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Senior Marketing Manager

3 months ago

Sandton, South Africa Ovations Group Full time

Are you a dynamic and experienced marketing executive looking for a challenging role in the vibrant world of real estate? Our client in the Property sector is seeking a talented individual to join their team as a Senior Marketing Manager.

In this role, you will play a key part in developing, managing, and executing marketing, branding, and public relations strategies to promote our diverse range of services.


Key Responsibilities:

-
Formulate and Develop Marketing Strategies:

  • Craft efficient and intuitive marketing strategies that align with business objectives.
-
Advertising and Campaign Oversight:

  • Organize and oversee advertising and communication campaigns across various platforms, including social media, websites, billboards, and publications.
  • Manage and develop assets for marketing channels, including landing pages.
-
Market Research and Analysis:

  • Conduct thorough market research and analysis to evaluate trends, enhance brand awareness, and stay ahead of the competition.
-
Digital Marketing Management:

  • Manage and oversee paid advertising campaigns on social platforms (e.g., Facebook, Google Ads, LinkedIn).
  • Take charge of the company's websites, social media platforms, Google AdWords, and Google Analytics.
-
Performance Reporting:

  • Provide detailed reports on campaign and SEO performance, ensuring optimal effectiveness of marketing efforts.
-
Brand Standardization:

  • Standardize marketing materials across all divisions and regions to maintain a cohesive brand image.
-
Project Management:

  • Plan and execute campaigns and projects on tight timelines and budgets, demonstrating excellent project management skills.
-
Budget Management:

  • Make budget recommendations and manage allocated budgets effectively.
-
Public Relations:

  • Generate press releases and distribute them appropriately to enhance the company's visibility.
-
Continuous Improvement:

  • Develop and implement system enhancements to optimize lead generation.

Qualifications and Skills:

  • Diploma or Degree in Public Relations/Communications or Marketing
  • Minimum of 3 to 5 years' experience in a relevant field (Property related
- retail experience is an advantage).

  • Proven experience as a marketing executive with proficiency in various marketing platforms (print, digital, social media).
  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Indepth knowledge of market research, analysis, and trends evaluation.
  • Experience managing advertising campaigns on social platforms and overseeing digital marketing channels.
  • Familiarity with SEO best practices and campaign performance analytics.
  • Excellent communication skills and the ability to collaborate effectively across teams.
  • Demonstrated ability to work on tight timelines and within budget constraints.

Job Types:
Full-time, Permanent

Salary:
R60 000,00 - R65 000,00 per month