Senior Marketing Manager

6 months ago

Sandton, South Africa Pele Energy Group Full time

**The Role**

Pele Energy Group is seeking a talented and highly motivated Senior Marketing Manager.

The Senior Marketing Manager will be a fundamental role acting as both a facilitator of the strategic marketing goals, as well as execution of marketing and communication requirements of the business. The Marketing Manager will also lead, guide and coordinate a team of junior professionals and interns. The Role will report directly to the Chief Operations Officer.

**Responsibilities**:
**Strategy Development**
- Strong ability to provide strategic thought leadership for the business, the team and other key stakeholders
- Assist and develop the marketing strategy alongside the Chief Operating Officer to deliver the company’s ambitious business growth goals for the brand across the different business units/ subsidiaries within PELE ENERGY GROUP
- Develop the marketing execution strategy and marketing roll out plan in line with the business’ strategic goals and ambitions.
- Develop and implement the Marketing Strategy, including but not limited to campaigns, events, digital marketing.
- Drive the approved strategy: Inspire, influence and lead your support team to fully embrace and activate the brand strategy in the relevant touchpoints to achieve high brand impact.
- Develop an annual marketing operational plan as derived from the approved marketing strategy.
- Develop a communications strategy and plan
- Measurement and tracking - develop a cohesive plan on measuring the effectiveness of marketing activities and traction on digital assets and other relevant marketing assets.
- In collaboration with suppliers, execute and communicate the creative strategic direction of the business from a marketing perspective.
- Industry research and trend analysis - keep abreast of changes in the industry and trends and keeping the department updated on these whilst implementing agility where required to ensure that the brand stays top of mind and & stays relevant
- Experience of managing agencies, managing budgets, and managing cross functional projects.

**Brand and Communication Management**
- Analyse the market to understand trends, competitors, and consumer behaviours (both as B2B and B2C).
- Target Market segmentation & the ability to nuance all the material appropriately
- Define, manage, and grow a brand portfolio.
- Lead in the development of marketing plans, forecasts, profit and expenses for assigned marketing opportunities.
- Be accountable for the PEG brand investment within this develop and monitor against key metrics to improve the ROI against the marketing spend
- Briefs - compiling briefs to agency, contractors and other suppliers
- Successful management of agency, supplier relationships & contractors etc. to ensure that all is conducted within budget and the agreed SLAs
- Build cross-functional relationships internally across the PEG business
- Create integrated communications by leading and collaborating with respective marketing functions and external marketing resources.
- Direct the development and installation of procedures and controls, to promote communication and adequate information flow.
- Maintain effective internal communication to ensure that all the relevant business units and their various departments are kept informed of marketing objectives and activities.
- Manage the company’s Brand identity
- Ensure correct branding and corporate identity at company events, promotions and launches.
- Keep abreast of and be highly knowledgeable with regards to company information, audience figures, marketing, campaigns and promotions and media relations.

**Finance and Resource Management**
- Budget analysis, management and tracking
- Strong business acumen
- Ensuring suppliers and supplier agreements are aligned to budget and annual spend. Measuring and tracking scope budget and contractual requirements..
- Internal, departmental budget management and tracking
- Tracking ROI
- Ensure that marketing campaigns are effectively and efficiently executed in that the overall objectives are achieved, deadlines are met, and budgets are managed effectively.
- Track and report on budgets on a regular basis to reflect value add and growing the audience experience.

**Stakeholder Management**
- Conduct research, set objectives, develop marketing briefs, communicate with agencies and other suppliers.
- Maintain and develop both internal and external stakeholder relationships.
- Provide necessary support to ensure a fully functional marketing facility, including regular dissemination of information to internal team/the public/stakeholders/strategic partners.
- Build effective relationships with key internal stakeholders, working closely with the executive and senior management team to support the business goals while ensuring alignment with Brand and business strategies.
- Provide guidance to resolve complex external relations issues.

**Culture**
- Support HR in communicating an engaging culture in the organisa

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