Loyalty Manager

2 weeks ago

Cape Town, Western Cape, South Africa HotelJobs Full time
An exciting opportunity has opened up for savvy Marketer familiar with and passionate about the Fitness and Health space. This role is responsible for owning the day to day Loyalty and CRM function for a leader in the Health & Fitness arena,working closely with Marketing and cross
- functional teams to refine and optimize how we engage and retain our customers, based on customer insight, business needs, and analytics by;

This role 'owns' the platforms used to execute loyalty and CRM initiatives and be responsible for audits of these systems ensuring quality and accuracy are always maintained.

This role will see you play a pivotal role in the organisation in being the enabler of strategic and tactical initiatives
This role supports the Head of Loyalty and business to execute a best in class loyalty experience.

Reqs

  • 35 years experience in marketing within a consumer driven industry and/or loyalty CRM marketing
  • Bachelors degree or equivalent (e.g. NQF level 7) in Marketing, Direct Marketing or businessrelated field.
  • Demonstrated experience with Database management platforms (CDP), CRM tools, and Loyalty Programmes
  • Previous experience running & optimizing loyalty & CRM initiatives programme
  • Proficient in Microsoft Office suite.
  • Strong understanding of CRM principles and omnichannel customer experience.
  • Ability to effectively manage multiple priorities at a fast pace
  • Attention to detail, strong planning and organizational skills
  • Demonstrates strong strategic thinking
  • Excellent written and verbal communication skills
  • Advanced presentation skills
  • Possess keen analytical and quantitative skills; ability to think critically and use data to derive insights
and inform marketing plans.

  • Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once
  • Fluency in English (oral and written) with excellent writing skills liaise effectively with Englishspeaking stakeholders
We'd love you to have

  • Experience and knowledge with working on previous Loyalty systems but not essential.
  • Familiarity with rewards program and/or implementation is desirable
  • Understanding of the Quick Service Restaurant / Retail industry
  • Experience with Point of Sale integrations and/or the role it plays in loyalty configuration
  • Attention to detail and meticulous accuracy in configuration of offers and campaigns
  • Experience of working in a team environment with a strong customer service focus.
  • Strong communication and collaboration skills.
  • Resilience and flexibility to deliver exceptional customercentric solutions.
We'd like you to have

  • Deep understanding of current and future digital trends across all CRM & Loyalty platforms
  • Experience in working with loyalty platforms such as Cheetah and Comarch
  • An appreciation for living a fit and healthy lifestyle (which will uncover opportunities to find
inspiration for the work you will do)

What success looks like [Key Performance Indicators (KPIs)]

  • Reaching redemption rate targets of campaigns
  • Improved user retention and reduction in churn
  • Increase in customer lifetime value
  • Proven results that segmentation / personalisation drives improved engagement and retention
  • Improvement in performance and efficiencies of internal workflows and processes

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