Mr D

3 weeks ago

Cape Town, Western Cape, South Africa takealot Full time

, a division of , is looking for a highly talented Senior Marketing Associate to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us.

Think you've been challenged before? Think again

  • Scale: Show the millions of Mr D customers what you can do
  • Learn: We work with the best of the best, and then some.
  • Grow: Expand your career in the fast-growing Takealot Group and Mr D. We like to promote from within: Here's your chance.

This position reports to the Senior Marketing Manager of Mr D.

Purpose of the role:

The Senior Marketing Associate will assist in overseeing all external brand initiatives. This position will play a critical role in acquiring new customers, establishing and reinforcing brand awareness, driving effective share of voice and shaping the company's external image while fostering customer engagement and loyalty.

Your responsibilities will include:

Brand Strategy:

  • Execute on comprehensive brand strategies to build and strengthen the organization's brand identity.
  • Manage brand positioning, messaging, and guidelines to ensure consistency across all communication channels in an on-demand environment
  • Monitor industry trends and competitors to adapt brand strategies as needed.

Loyalty Program Management:

  • Design and oversee customer loyalty programs communication to drive customer retention, engagement, and lifetime value.
  • Analyze program data and customer feedback to optimize loyalty initiatives.
  • Collaborate with cross-functional teams to integrate loyalty programs into marketing and sales efforts.

Marketing and Promotion:

  • Create and implement marketing campaigns and promotional activities to enhance brand awareness and customer loyalty within budget and in full.
  • Develop creative and compelling content that resonates with target audiences.
  • Collaborate with marketing teams to ensure brand consistency in all promotional materials.

Customer Engagement:

  • Foster strong customer relationships through personalized communication and engagement strategies.
  • Analyze customer feedback and insights to continuously improve the customer experience.
  • Develop strategies to increase customer advocacy and referrals.
  • Understanding of CRM and working with the relevant stakeholders.

Analytics and Reporting:

  • Monitor and report on key performance indicators (KPIs) related to brand awareness and loyalty program effectiveness.
  • Utilize data-driven insights to make informed decisions and refine strategies.

Skills and Competencies:

  • Strategic thinking and planning.
  • Creativity and innovation.
  • Customer-centric mindset.
  • Analytical and data-driven decision-making.
  • Ability to work independently.
  • Adaptability and change management.
  • Excellent written and verbal communication.

Qualifications and experience:

  • Marketing or Business qualification, or a related field.
  • Proven experience of 3+ years in brand management, loyalty program development, or a related role.
  • Strong understanding of branding principles, marketing strategies, and customer loyalty concepts.
  • Experience in through the funnel marketing activities is essential (experience working in a performance marketing would be beneficial).
  • Agency experience (beneficial).
  • Excellent project management skills with the ability to lead/drive.
  • Interpersonal skills.

Let's talk about life @ Mr D

  • The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
  • No doors: We aren't fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
  • Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on MyAcademy and more.
  • Good times: Get to know the other extraordinary minds in the Takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
  • Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
  • Help when you need it most: Confidential counseling, legal support, and financial guidance, for free, anytime, anywhere.
  • Free parking: No more 5km fun runs to your desk (unless you want to).

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