Content Coordinator

2 weeks ago

Cape Town, Western Cape, South Africa Construct Education Full time

Reporting Line: Web Content Team Lead

Hybrid work model: Minimum two days a week in the office with option to work remotely for remaining three days

Employment type: Permanent

Working hours: 09H00 to 17H00 / 10H00 to 18H30 (TBC)

Role summary

The Content Coordinator will produce compelling content and curate campaigns for social media, email and digital platforms to promote online undergraduate and postgraduate programmes globally to prospective students and to support the study journey of students post enrolment.

Key Responsibilities

Content Strategy:

  • Content Strategy & Optimisation: Collaborate with stakeholders and utilise research and data, to identify content themes and styles that resonate with students. Develop strategies to attract new students and support existing ones.
  • SEO & Innovation: Analyse the search landscape and user trends to align content with SEO best practices. Write and optimise copy for search engines while generating innovative ideas to drive results.
  • Content Performance & Improvement: Analyse content performance using data from sources such as Google Analytics to understand impact and inform future approaches.
  • Competitor & Industry Analysis: Conduct competitor analysis and stay updated with industry trends to ensure your content remains relevant and competitive.
  • Benchmarking & Competitive Analysis: Compare content performance metrics against industry benchmarks and competitor data to identify areas where web, email and social performance excels and opportunities for improvement.

Content Management:

  • Content Creation: Create student-focused, engaging content (written and visual) for websites, email, and social media. Utilise a CMS to manage and update content efficiently.
  • Quality Control: Edit, proofread, and sign-off on high-quality content for all platforms.
  • Link Building & Traffic Growth: Develop and implement link-building strategies to increase website traffic.
  • Blog Management: Coordinate and update content for on-site blogs.
  • Content Repurposing: Repurpose and optimise existing digital content for better reach and traffic.

Key Relationships

Internal

  • Director – Marketing & Student Recruitment
  • Student Recruitment Manager & Team
  • Marketing Manager
  • Marketing CRM and Email Coordinator
  • SEO & Web Specialists
  • Multimedia Specialists
  • Graphic Designers

External

  • University Partner – Marketing and Recruitment Stakeholders
  • Academics and Subject Matter Experts
  • Prospective and current students

What does success look like?

  • A significant increase in organic website visits indicates successful SEO strategies.
  • Content ranks consistently high for targeted keywords.
  • Improved quality and relevance of content should lead to a decrease in bounce rates.
  • Content that is SEO-friendly, genuinely helpful, and accurate for students.
  • Success in generating various content types (blog posts, FAQs, webinars, etc.) that cater to different segments of the target audience.
  • Ensuring all strategies align with the latest search engine guidelines and best practices.
  • Ensure all content complies with legal standards, including copyright laws and data protection regulations.
  • Uplift in conversion rates from prospective students to enrolment
  • Uplift in retention rates of current students

Key Performance Indicators

  • Organic Search Traffic: Uplift in the number of visitors who access the website organically through search engines.
  • Enrolment Funnel: Uplift in key enrolment metrics such as conversion from lead to application, application to offer and retention to commencement of study
  • Content Engagement: Uplift in user feedback, ratings, and reviews to ensure your content resonates with your target audience.
  • Social Media Reach: Uplift in social sharing metrics, including shares, likes, and retweets

Requirements

Essential Skills, Experience and Qualifications

  • Proven experience in content marketing.
  • Experience in utilisation of Gen AI tools to assist with content generation
  • Understanding of CMS and website infrastructure.
  • Basic knowledge of HTML, CSS, and JavaScript.
  • Familiarity with social media platforms.
  • Knowledge of graphic design software, such as Canva, Adobe Illustrator, Photoshop or InDesign.
  • Deep understanding of SEO best practices, keyword research, and Google Analytics.
  • Strong written and verbal communication skills.
  • Experienced in stakeholder management with both internal colleagues and clients
  • Highly analytical - always looking for more data, including performance metrics and behavioural and demographic data.

Any of the following in addition, would be advantageous

  • Experience in content marketing for the Higher Ed sector.
  • Experience using Salesforce CRM and Marketing Cloud
  • Certifications from reputable sources like Adobe, Google or SEMrush.

Benefits

These are some of the perks you can expect when you join the team:

  • Work flexibility
  • Generous annual leave policy
  • Paid maternity, parental, and study leave benefits in line with policy
  • Learning and development opportunities within a global team
  • Fun events organized by the Construct Social Committee

ABOUT CONSTRUCT EDUCATION

Construct Education is a strategic digital learning solutions company specializing in the design of innovative, impactful, and bespoke digital learning experiences. As a wholly-owned subsidiary of OES, a global leader in education solutions, we continue to push the boundaries of online education.

Construct Education is a fee-for-service partner to institutions, and organizations worldwide, creating digital learning experiences that empower both learners and educators. We are committed to redefining online education in a way that prepares learners for real-world challenges and helps them succeed in their careers.

We are on a mission to transform online learning and bridge the gap between education and employment. Our vision is for everyone to have access to meaningful education through superior online programs.

  • Content Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa beBee Professionals Full time

    BeBee Professionals is looking for a Content Coordinator to join our team in Cape Town.The successful candidate will be responsible for creating, curating, and managing content for our website and social media channels. This includes writing, editing, and proofreading content, as well as creating visuals and videos.The ideal candidate should have: A degree...

  • Content Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Construct Education Full time

    Reporting Line: Marketing Manager (UK)Hybrid work model: Minimum two days a week in the office with option to work remotely for remaining three daysEmployment type: PermanentWorking hours: 09H00 to 17H30Primary PurposeThe Content Coordinator will produce compelling content and curate campaigns for social media and digital platforms to promote online...

  • Content Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Construct Education Full time

    Reporting Line: Web Content Team LeadHybrid work model: Minimum two days a week in the office with option to work remotely for remaining three daysEmployment type: PermanentWorking hours: 09H00 to 17H00 / 10H00 to 18H30 (TBC)Role summaryKey ResponsibilitiesContent Strategy: Content Strategy & Optimisation: Collaborate with stakeholders and utilise research...

  • Ecommerce Content Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Zeal HR Full time

    Ecommerce Content CoordinatorINTRODUCTION:An exciting opportunity has become available within the retail industry, for an Ecommerce Content Coordinator. The position is based in Bellville.MAIN PURPOSE OF THE ROLE:Load and maintain content on the company websites to ensure that all product information and imagery are current and always correct.Oversee, load...

  • Digital Content Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Cape Union Mart Full time

    Our Digital Marketing department is in search of a culture and brand fit Digital Content Coordinator to join their team to take ownership of the day-to-day assembly & deployment of all relevant social, mailer, SMS & paid media content for the Cape Union Mart portfolio. The role will require the incumbent to work effectively across multiple teams, including...

  • Content and Communications Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Futuregrowth Full time

    FUTUREGROWTH ASSET MANAGEMENT IS RECRUITINGWe have an exciting opportunity available for a Content and CommunicationsCoordinator in our Marketing team. Futuregrowth is committed to transformation. A strong preference will be given to _Content and Communications CoordinatorWe are seeking a highly motivated and detail-oriented Content and...

  • Web Content Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Liquid Thought Full time

    Introduction Our client in the FMCG industry is looking to recruit a Web Content Coordinator to work within their Digital Marketing Department. The role will be based at Cape Town Head Office and will be reporting to the Digital Search & Web Manager. Job Purpose: To help manage the website to ensure information is up-to-date, accessible and effectively...

  • Web Content Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Liquid Thought Full time

    IntroductionOur client in the FMCG industry is looking to recruit a Web Content Coordinator to work within their Digital Marketing Department. The role will be based at Cape Town Head Office and will be reporting to the Digital Search & Web Manager.Job Purpose:To help manage the website to ensure information is up-to-date, accessible and effectively...

  • Web Content Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Clicks Group Limited Full time

    Listing reference: 015892Listing status: Online-Position summaryIndustry:Wholesale & Retail Trade- Job category:Market Research and AnalysisLocation:Cape Town- Contract:PermanentRemuneration:Market Related- EE position:YesIntroduction We are looking to recruit a Web Content Coordinator to work within our Digital Marketing Department. The role will be based...

  • Marketing Content Coordinator-creator

    2 weeks ago

    Cape Town, Western Cape, South Africa Kontak Recruitment SA Full time

    Cape Town, Cape Town - Marketing/Public RelationsMarketing Content Coordinator-Creator (JB3194)Cape Town, Western CapeR per monthDuration: PermanentAn elite global advisory practice, with offices around the globe, is searching for an professional individual with exceptional English proficiency and a solid command of grammar, syntax, vocabulary and style to...

  • Project Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Content Lab Full time

    Are you a seasoned project management professional with a passion for bringing creative content to life? Do you thrive in dynamic environments and excel at coordinating complex projects from inception to delivery? Join our team at Content Lab as a Project Manager and lead the charge in delivering exceptional dubbed content to audiences around the globeAbout...

  • Client Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Content+Cloud Full time

    Are you looking for an exciting opportunity to settle your career in finance and operations? Do you want to work for a fast-growing tech company that values innovation and fosters a dynamic work environment? If so, we have the perfect opportunity for youWe are looking for a motivated and ambitious Client Coordinator to join our Finance Department. As a...

  • Post-production Assistant

    2 weeks ago

    Cape Town, Western Cape, South Africa Content Lab Full time

    About Content LabContent Lab is a vibrant company led by a visionary founder. Through our tenacity and commitment to the growth of the localisation industry in our territory, we have become the leaders in our field. The scale and full-service nature of our offering makes our facility the first of its kind in Africa. Our vision is to be a world-class,...

  • Post-production Assistant

    2 weeks ago

    Cape Town, Western Cape, South Africa Content Lab Full time

    Job descriptionAbout Content LabContent Lab is a vibrant company led by a visionary founder. Through our tenacity and commitment to the growth of the localisation industry in our territory, we have become the leaders in our field. The scale and full-service nature of our offering makes our facility the first of its kind in Africa. Our vision is to be a...

  • Social Media and Content Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Insphired Full time

    PurposeThe primary role of the Social Media and content coordinator is to create captivating content for social media across all platforms as well as content creation for all forms of media.Duties and responsibilities: Create and maintain social media strategy Manage all social media profiles Be the voice of the brand with consistent community engagement Run...

  • Casting Agent

    2 weeks ago

    Cape Town, Western Cape, South Africa Content Lab Full time

    ABOUT CONTENT LABContent Lab is a Post Production facility, specialising in the localisation of multi-media content. This world-class localisation facility is based in Cape Town, Airport City. We are a youthful and dynamic team with a strong company culture led by a visionary founder. Our motto is, "Know your purpose, reach your potential, Lead the way"....

  • Client Coordinator Intern

    2 weeks ago

    Cape Town, Western Cape, South Africa Content+Cloud Full time

    Are you looking for an exciting opportunity to kickstart your career in finance and operations? Do you want to work for a fast-growing tech company that values innovation and fosters a dynamic work environment? If so, we have the perfect opportunity for youWe are looking for a motivated and ambitious Client Coordinator Intern to join our Finance Department....

  • Join Our Team As a Digital Content Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa A24 Group Full time

    Are you ready to dive into a dynamic role where your creativity meets strategic communication? We're seeking a Digital Content Coordinator to join our vibrant team and be the driving force behind our online presence and engagement.As our Digital Content Coordinator, you'll be at the helm of crafting captivating monthly newsletters and estate collateral that...

  • E-commerce Content Coordinator

    2 weeks ago

    Cape Town, Western Cape, South Africa Cape Union Mart Full time

    Our E-Commerce department requires a dedicated and passionate E-Commerce Content Coordinator to take ownership of the day-to-day maintenance of the relevant website(s), including product catalogue management, planning & loading of marketing content & use of optimisation tools. The role will require the incumbent to work effectively across teams to...

  • Content Marketer

    2 weeks ago

    Cape Town, Western Cape, South Africa Initiate international Full time

    Are you a Content Marketer looking for an exciting new challenge? We have a great career opportunity for you to join a leading online sports betting platform at their offices in Cape Town. You will be responsible for creating and executing the content, CRM and promotional plans, ensuring that it supports the overall marketing strategy. If you are hyper...