E-commerce Content Coordinator

2 weeks ago


Cape Town, Western Cape, South Africa Cape Union Mart Full time

Our E-Commerce department requires a dedicated and passionate E-Commerce Content Coordinator to take ownership of the day-to-day maintenance of the relevant website(s), including product catalogue management, planning & loading of marketing content & use of optimisation tools.

The role will require the incumbent to work effectively across teams to proactively source and load relevant information in order to drive a rich customer experience online and increase conversions and sales.


Key Duties

  • Set up and maintain product catalogues including product names, descriptions, attributes, images & videos
  • Setup & maintain website navigation catalogue aligned to product assortments & brand strategies
  • Plan & configure campaigns, promotions & launches in line with the agreed marketing & content calendars
  • Maintain website search & keywords to align with customer expectations, and drive conversion
  • Optimise the use of AI & personalization tools, including sorting rules & product recommendations
  • Maintain relevant UGC including product reviews & Instagram feeds
  • Perform regular QA & website audits to ensure website content is of the highest standard
  • Assist with user testing as needed for any website enhancements or project implementations
  • Respond to issues or queries from customers, internal and/or external teams as needed

Knowledge, Experience & Qualifications

  • A minimum of 2 years' experience in a similar position
  • Matric and related tertiary education in digital/ E-Commerce
  • Highlevel understanding of web design, web content and web analysis
  • Experience with eCommerce platforms, Google Analytics & SEO
  • Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing
  • Proficiency in Microsoft Office Suite (specifically MS Excel)
  • Domain knowledge in eCommerce, retail, online advertising and/or analytics

Competencies

  • Goal oriented and selfmotivated must be able to work independently with mínimal supervision
  • Flexible and adaptable must enjoy working in a fastpaced and at times challenging environment
  • Ability to work crossfunctionally and with a wide range of individuals with different skill sets
  • Strong organizational, interpersonal, and communication skills (written and verbal)
  • Strong sense of ownership & responsibility track record of performance meeting targets & objectives
- 'Can do' positive attitude - eager to grow, learn and develop your skills

  • Decisive, structured and organised, with a keen eye for detail
  • Fast learner with a strong aptitude for systems
  • Passionate about online, digital, eCommerce, websites and UX


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