Creative Strategist

2 weeks ago

Cape Town, Western Cape, South Africa Careers Full time

At EyeCarePro, a leader in digital marketing for eyecare professionals, our commitment to excellence is not just a goal, it's a proven track record. We are the recipients of the prestigious EyeVote Award for five consecutive years in the Online and Social Media Marketing Services sector. This achievement underscores our dedication to quality and innovation in the eye care industry. Learn more about our award at EyeCarePro's EyeVote Award.

Our team thrives on meaningful collaboration, underpinned by empathy and understanding. We bring a unique blend of professionalism, helpfulness, and friendliness to our work, ensuring every interaction is both positive and productive.

Data-driven strategies are central to our operations, guiding us in delivering client-focused value. This approach ensures that our decisions align with the best interests of our clients.

We champion a culture of continuous learning, innovation, and improvement, constantly testing new ideas and embracing change to stay ahead in digital marketing. Our team's proactive reliability and commitment to personal and professional development are key to our sustained success and industry recognition.

Are you a creative dynamo with a strategic mindset? Do you have a knack for blending captivating web and print designs seamlessly? EyeCarePro, a trailblazer in digital marketing for eyecare professionals, is seeking a Senior Web Designer to join our vibrant team.

As our ideal candidate, you're not just a designer; you're a visionary. You possess a rich background in branding, web design, and social media design, coupled with a relentless work ethic that thrives both in collaborative settings and while working autonomously. Your creative insights breathe life into brand aesthetics, encompassing everything from typography to dynamic visuals. But your expertise doesn't stop there; you're equally adept at navigating the intricacies of web design, including SEO, mobile-first design, and web best practices.

Key Responsibilities:

  • Unleash your innate creativity and seamlessly generate concepts, occasionally using pencil and pen for wireframes and initial brainstorming.
  • Possess a deep understanding of brand identity, typographic theories, color theory, web WC3 + ADA standards, and the creation of design systems and brand standards.
  • Design responsive websites, PPC LPs, and site templates across various devices, prioritizing mobile-first design principles.
  • Execute all design tasks with finesse, including web banners, email campaigns, social media campaigns, corporate brochure design, posters, tradeshow booths, etc.
  • Grasp the creative and marketing objectives for each project, with the ability to further refine the brief if necessary.
  • Manage your workload and time effectively to meet project deadlines independently.
  • Collaborate closely with the Creative Director and the extended web design team to optimize web functionality, design, site architecture, user interface, and navigation.
  • Source innovative images to enhance online and offline creative projects.
  • Maintain absolute accuracy and attention to detail throughout the creative and production process.
  • Stay updated on best practices in the technology industry and emerging technologies such as AI through continuous research.

Job requirements:

  • Excel in Photoshop, Illustrator, WordPress, and bonus points for proficiency in Figma.
  • Demonstrate a passion for user-centered design honed through professional experience.
  • Experience in the Optical or Aesthetics industry is a plus.
  • Leverage 5+ years of industry experience to deliver top-notch designs that captivate and inspire.
  • Possess a Bachelor of Arts degree in Graphic Design or a related field, or equivalent experience.

Level Of Experience:

  • Advanced years of experience)

Join EyeCarePro and be a part of a team that champions a culture of continuous learning, innovation, and improvement. Our proactive reliability and commitment to personal and professional development are key to our sustained success and industry recognition.

If you don't hear back from us in 2 weeks, consider your application unsuccessful.

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