Head of Strategy

2 weeks ago

Cape Town, Western Cape, South Africa Digitas Full time
Company Description

Job Description:

**_

Purpose of the role_**The Head of Strategy's primary responsibility is strategy formulation and management, including developing the corporate vision and strategy, managing strategic planning, and leading strategic initiatives.


  • Define strategic objectives and strategies to influence consumer behavior and drive business outcomes for our clients.
  • Demonstrate practical knowledge of integrated media channel planning including direct and programmatic/biddable media.
  • Provide strategic thought leadership on how media fits within a connected marketing world and collaborate with account, technology, strategy, creative and data & analytics teams to ensure that media plans are strategically aligned, client needs are met and Digitas' quality levels are upheld.
  • Assume a substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients, and assist in the development of new client relationships.
  • Be accountable for successful implementation of client's strategic creative initiatives targeting appropriate audiences across multiple channels.
  • Demonstrate real vision for the brand/account/client showing the art of the possible by a thorough understanding of initial client brief, targeted audience research, insight to creative teams, multichannel planning activities and evaluation of previous creative campaigns.
  • Use commercial and creative knowledge to translate business objectives into compelling creative briefs demonstrating entrepreneurial flair and creativity.
  • Collaborate effectively with other members of the agency team, including effective supervision and management of planners, to ensure famously effective campaigns which exceed client expectations.

_ Responsibilities (include but are not limited to):_

  • Work with the client to establish their aims and objectives.
  • Provide thought leadership within the agency & to clients.
  • Attend & participate in / facilitate Brand Planning
  • Analyze existing data, market reports and trends.
  • Develop, manage and analyze research projects.
  • Work with colleagues to develop ideas for a campaign.
  • Brief the creative team to allow them to create an effective and welltargeted proposition for the client.
  • Review briefs to ensure high quality, strategic input that inspires creativity.
  • Review strategies & guide strategic thinking / direction for the agency.
  • Present ideas and conclusions to the client
  • Facetime with Clients to discuss business complications & opportunities.
  • Manage regulate workload & flow with Traffic.
  • Monitor the success of the campaign as it runs, suggest changes and improvements where necessary.
  • Analyze campaign results.
  • Liaise with strategic counterparts at partner agencies to ensure alignment and understand the strategy, as well as ensure the various disciplines remain on track.
  • Attend strategic briefings, prepare and run workshop sessions with clients and/or partner agencies.
  • Attend internal agency briefing sessions and review sessions and give strategic guidance and feedback on concepts / briefs.
  • Develop (and support) new business strategies that interpret cultural and social trends relevant to client business.
  • Build the strategic offering as a standalone contribution.
  • Profile the agency alongside the PR team.
  • Be part of the leadership team of Digitas Liquorice by defining the agency vision, bringing the vision to life & driving culture
  • Grow & mentor Strategy team members.
- dCreate a sense of community for the Strategy team.

Qualifications:

**_
We're looking for strong, impactful work experience, which typically includes:_**- A relevant tertiary qualification

  • At least 10 years' experience as a Snr Strategist with 2 years being a Lead Strategist or Head of Strategy
  • Proficient in MS Office (Word / Excel / PowerPoint etc.)
  • Experience in working in advertising and media across multiple channels including digital.
  • Project Management experience is essential.
  • Strong client facing experience to understand the key aspects of client facing roles in major brands and a record of generating new business including keen insight of certain key industries.
  • A good command of the English language (both verbal and written)
  • Excellent numerical skills
  • Strong analytical research skills with the ability to synthesize and reduce different inputs to create a wellconsidered and accurate representative view.
  • Understand commercial context of communication and need to measure and track effectiveness.
  • Understand the impact of macro and micro economic factors on consumer attitudes and behavior.
  • Understand primary and secondary research; firsthand experience designing & commissioning surveys, focus groups and other forms of primary research.
  • Ability to exercise strategic principles and structured thinking to tackle business development projects assigned by client and/or nonmarketing communication briefs.

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