Brand Manager
2 weeks ago
he applicant must must come from Pharma with consumer experience, no FMCG
Responsibilities:
- Champion opportunities to consistently Improve the "Brand" experience
- Drive customer retention, and switch from competitor brands
- Map the customer journey and identify opportunities to proactively intervene on the client's behalf
- Guide team in effective resolution of customer and brand related issues/queries and handle any escalations
- Develop listening points in the customer journey, define and segment the customer base.
- Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base and identify opportunities for continuous improvement
- Test new strategies for driving customer value
- Develop and implement customer experience strategies,
- Reviewing and pulling insights from analytics and data
- Segmenting customers and audiences into meaningful groups
- Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems.
- Team alignment and collaboration to deliver on customer experience objectives
- Brand blueprint/DNA ownership and maintenance
- Effective execution of customer experience strategy: Define objectives, develop hypotheses, establish a method of execution, Implement, Monitor and iterate based on customer experience and response.
- New representative brand onboarding
Experience and Qualifications:
- 3 Year Medical degree (Medical related degree / Sciences e.g. BSc)
- Rx = Prescription Brands (Schedule 3 and up)
- OTX = Over the Counter (OTC) brands with marketing experience of these OTC brands in the Rx space to Health Care Professionals
General Work Conditions:
- May be required to work overtime
- Regular travel required (as part of performance management of portfolio)
Salary:
- R80 000pm CTC
Job Types:
Full-time, Permanent
Salary:
R80,000.00 per month
Education:
- Bachelors (required)
Experience:
- RX and
OTC:
3 years (required)
- brand management: 3 years (required)
License/Certification:
- drivers License (preferred)
Willingness to travel:
- 75% (preferred)
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