Administration & Marketing Officer

2 weeks ago

Cape Town, Western Cape, South Africa Bayswater Education Full time

About Bayswater Education:


Bayswater Education is a vibrant network of global educational centres dedicated for over 70 years to educate and inspire global people through a life-changing educational experience.

We're passionate about growing communities of global thinkers and explorers, at home and abroad - whatever their story.

We set up Bayswater Education because we want young people from every walk of life to get a buzz from discovering new cultures, exploring new flavours, and learning what's out there.

We think of them as global spirits, like ourselves.

Bayswater Education offers:

  • High Quality Language Courses in 10 yearround locations across 5 countries
  • UK, France, South Africa, Cyprus & Canada
  • Careerfocused Short Courses for Generation Z in London, Paris and Online like Digital Marketing or Fashion
  • Bayswater College


Designed for today's young people, our network of centres offers a chance to learn valuable vocational skills, inspire life-changing experiences and teach them the value of giving back.

For every week of tuition that a student studies with us, we give a week of education to underprivileged people from where our students are recruited.

We look beyond our borders; we embrace new cultures and are richer for it. We give access to education from the heart of London to the rest of the world. We think of us and our students as global spirits. Does this sound like you?

Key responsibilities and tasks:

  • Take control of the online marketing campaigns and make sure the information is accurate and updated in all portals.
  • Research for new online marketing possibilities to publish our courses and brand.
  • Understand the Google Ads company strategy and make sure everything is updated and help with new ads configuration.
  • Understand the CRM system of the department to analyse the return of the investment with the different marketing campaigns.
  • Create and send newsletters to prospective students in the data base.
  • Prepare the invoices for first payment of the prospective students.
  • Distribution of the leads to the Education Advisors depending on agreed procedure.
  • Assisting with prospective students' documents. For example, preparing quotes, preacceptance letters, etc
  • Possibility to help in sales duties: dealing with walkin enquiries and selling our courses & programmes to them, answering (mainly by phone) prospective student enquiries.
  • Help in all marketing strategies to promote Bayswater College in all our locations.
  • Ensuring excellent customer service is provided to our students consistently.
  • Following the agreed internal processes and procedures and resolving issues quickly and efficiently

Qualifications and Experience:

  • Fluency in both written and spoken English.
  • Studies and knowledge of Digital Marketing.
  • Very good with Microsoft Office (Excel) and fast learning of other software.
  • A second language: Japanese, German Turkish, etc. (desirable)
  • An undergraduate degree focus on marketing (desirable)
  • Experience in online marketing campaigns (desirable)
  • Experience in the International Education field (desirable).

Skills and Personal Attributes:

  • Excellent communication, interpersonal skills, approachable and friendly.
  • Well organized and able to manage a varied and demanding workload.
  • Comfortable in meeting goals and working under pressure.
  • Resilient with a flexible, 'cando' approach to work.
  • Results and customer focused.
  • Has high expectations of self and others.
  • A team player and able to build rapport and engage with a diverse range of people.
  • Committed to continuous improvement through being outward looking and reflective.
  • Passion to deliver a time of their lives experience to our students.

Legal Requirements

  • Eligibility to live and work in South Africa.
All employees must act in the best interests of the company at all times.

  • Bayswater is committed to equality and diversity. Our initiatives and strategies are dedicated to develop, attract and advance the most talented individuals regardless of their race, sexual orientation, religion, age, gender, disability status or any other dimension of diversity. We are committed to equal employment opportunity._

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