Vfs Digital Analytics

2 weeks ago


Johannesburg, Gauteng, South Africa Network Contracting Full time

Must have technical / professional qualifications:

  • Matric essential
  • Relevant 3 year Qualification IT/BSc/Bcom (Web/Process Improvement/ Information Systems/Informatics/Computer Sciences)
  • Minimum of 3 years experience essential in a web/digital/telecoms or IT environment with exposure to:
  • Javascript
  • Web Page structures
  • Basic ITIL Foundation
  • Agile Methodologies
  • SQL
  • Reporting tools such as Qlikview /Adobe/Google Analytics
  • Service Management tools such as Remedy/HP Service Desk
  • Business requirements specification writing

OR

  • Matric essential
  • Relevant short courses/certificates
  • Minimum of 5 years experience essential in a web/digital/telecoms or IT environment with exposure to:
  • Javascript
  • Web Page structures
  • Basic ITIL Foundation
  • Agile Methodologies
  • SQL
  • Reporting tools such as Qlikview /Adobe/Google Analytics
  • Service Management tools such as Remedy/HP Service Desk
  • Business requirements specification writing

Core responsibilities:

  • Understand the analytical information needs of business: Proactively lead and identify areas of the digital customer behaviour, channel behaviour and commercial base performance (inflow, base, recommitment, outflow) that require understanding. Proactively gather reporting and analysis requests from the business and product owners
  • Execute owned media campaign ideas into A/B, Multivariate & Experience test. Use Personalisation and Targeting to optimise conversion rate, provide simplification, optimise drop off rates and drive landing page improvements. Uploading offline data into Target to enable one to one personalised campaigns. Providing solutions to match online and offline data.
  • Create compelling actionable insight that significantly improves our knowledge of Digital customer and channel behaviour, and opens new commercially viable opportunities for Churn, Revenue and Margin improvement
  • Implementation of analytical services framework and strategy to support all the business areas reporting requirements within predefined SLAs & managing the resources effectively along with recommendations for reporting technologies
  • Delivery of the reporting sets for the VFS business unit.
  • Responsible for the development of detailed robust Business Analytical models that can be deployed to various divisions within Digital that supports the VFS teams.
  • Conducting and facilitating analytics and modelling Delivery of data for campaign targets and sales leads
  • Delivery of data extracts to support commissions payments
  • Segmentation of Enterprise base to support reporting, campaigns and forecasting
  • Provide leadership, planning, technical direction and communication to ensure the required delivery of high quality outputs to meet customer needs in the most cost effective manner.
  • Revenue uplift and/or savings through CRM improvement initiatives & digital campaigns optimisation.
  • Management of budget for contractors, CRM, Analytics/Insight tools & capabilities.


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