Digital Marketing Specialist

2 weeks ago

Johannesburg, Gauteng, South Africa Skills Alliance South Africa Full time

The main purpose of the Digital Marketer is a digital marketing generalist with knowledge and skills touching most areas of the digital marketing sphere.

You should have the innate ability to plan, develop and execute a variety of digital activities and campaigns.


Ultimately, you should have a creative marketing mind with the ability to organise projects, meet deadlines and manage different workflows.

Strong attention to detail and accuracy are vital to the success of this role.

The Digital Marketer must display a sense of ownership and pride in their performance and its impact on the company's success.


Duties and Responsibilities:

  • Implement digital marketing strategy campaigns to drive brand awareness and generate leads.
  • Draft compelling website and social media content in line with digital marketing best practices.
  • Conduct digital marketing research and report on trend evaluation.
  • Monitor, measure, analyse and report campaign performance against overall objectives and make recommendations on optimization.
  • Daytoday management of all digital and social media platforms.
  • Pay Per Click (PPC) campaigns on SEO, SMO, SEM, and Display level.
  • Community management and customer relationship management on social media.
  • Implement the company's digital media plans and strategies
  • Solid understanding of the marketing, media and digital advertising landscape.
  • Digital marketing tools such as WordPress, Google Ads, Google Analytics, Canva, Ubbersuggest, Yoast, Asana, Airtable, Zapier Filmora, Indesign, Megalytic, Cloudflare, Clickcease, Optmizer, Instapage, etc.
  • Solid understanding of digital analytics and the ability to translate data into actionable insights.
  • Creative problemsolving ability.
  • Digital advertising principles.
  • MS Office suite.
  • Customer Relationship Management,
Personal Attributes

  • Excellent communication skills writing and editing.
  • Design and content creation skills.
  • Independent, creative, analytical thinker, initiative, selfstarter.
  • Entrepreneurial work culture, dynamic and energetic.
  • Persuasion skills.
  • Proactive, flexible, and adaptable.
  • Detail orientated, structured, and organized.
  • Able to work calmly under pressure.
  • Effective time and project management skills

Minimum Qualifications:
Marketing Diploma or BCom Marketing Degree and or relevant Diploma with Online/Digital media as a major

Minimum Experience:
At least 1-2 Years' proven experience in digital marketing.


Facebook Blueprint Certification, Google Ads Search Certification and or experience with Google Analytics, Google my business, Google tag manager, LinkedIn Campaign manager and related certifications are a great advantage.

Working hours are from 08:00 - 17:00. (Remote)

Salary:
R8, R10,000.00 per month

Experience:

Social Media Marketing: 1 year (required)

  • Google Adwords and

SEO:
1 year (required)
Effective Lead Generation: 1 year (preferred)

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