Affiliate Manager

2 weeks ago


Pretoria, Gauteng, South Africa Forge Media Investments (Pty) Ltd Full time

Job Description:
Affiliate Marketing Specialist


Company Overview
We are seeking a skilled and enthusiastic Affiliate Marketing Specialist to join our dynamic marketing team.

This position is essential in cultivating and maintaining strong relationships with affiliate publishers, and will play a critical role in the scaling of our affiliate program.


Position Overview

Responsibilities

Affiliate Relationship Management:
Nurture and maintain strong, long-lasting relationships with existing affiliate partners.
Provide ongoing support to affiliate publishers to facilitate mutually beneficial partnerships.

Performance Monitoring:
Monitor KPIs to evaluate the performance of affiliate initiatives and to ensure alignment with company objectives.
Generate regular performance reports for internal and external stakeholders.

Optimization and Growth:
Develop and implement strategies to grow production from existing affiliates.
Identify and onboard new affiliate partners that align with company goals.

Analytical Reporting:
Utilize web analytics tools such as our proprietary platforms, client data, Google Analytics to analyze affiliate performance.
Implement A/B tests to optimize the conversion path and increase ROI from affiliate channels.

Financial Oversight:
Ensure that the affiliate programs are profitable, optimizing ROI, and making data-driven adjustments as necessary.

Cross-Functional Collaboration:
Collaborate with other departments, such as marketing and finance, to align affiliate strategies with overall company goals.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 35 years of experience in affiliate or digital marketing.
  • Proficiency in digital web analytics, tracking, and conversion measurement tools (e.g., Google Analytics).
  • Exceptional interpersonal skills and an outgoing personality.
  • High level of proficiency in Excel.
  • Strong analytical and problemsolving skills.
  • Excellent written and verbal communication skills.

Key Performance Indicators (KPIs)

Affiliate Revenue Growth:
Percentage increase in revenue from affiliate channels on a monthly and quarterly basis.

Affiliate Activation Rate:
Percentage of newly acquired affiliates that become revenue-generating within the first 30 days.

Affiliate Retention Rate:
Percentage of affiliate partners retained on a quarterly and yearly basis.

Cost Per Acquisition (CPA): Maintaining or reducing the CPA for each affiliate.

Return on Investment (ROI): Achieving a predetermined ROI for the affiliate marketing channel.

Traffic Quality:
Monitoring metrics like conversion rates, average order value, and lifetime value of customers acquired through affiliates.

Quarterly Performance Reviews:
Conduct and document at least one performance review per quarter for each active affiliate partner.

Analytical Reporting Accuracy:
Timeliness and accuracy of all reports shared with internal and external stakeholders.

Location
This is a Full-time position based in Menlyn Maine, Pretoria.

Salary:
R10, R25,000.00 per month

Ability to commute/relocate:

  • Pretoria, Gauteng: Reliably commute or planning to relocate before starting work (required)

Experience:

Google Analytics: 2 years (required)

Language:

  • English First Language Level (required)
Application Deadline: 2023/09/26
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