Head of Marketing

2 weeks ago


Pretoria, Gauteng, South Africa PlaceTalent Full time

Education:

  • Relevant tertiary qualification

Skills/Experience required:

  • 7+ years experience in relevant marketing management role
  • Proven excellence in previous endeavours
  • Strong technical knowledge of brand and marketing best practices
  • Experience with digital marketing (Google, social media, etc)

Duties:

  • Client acquisition and retention. This is the core of the role, obviously. You should focus unwaveringly on client growth, customer acquisition costs, and lifetime value, across channels.
  • Provide understanding of each of the group Companys customers through thorough analysis of internal and external Marketing data / research, because only once we understand our customers will we be able to really "reach" them.
  • Negotiate with third parties within the marketing value chain to make sure we use the most costeffective tools
  • Build, own and track the Marketing budget.
  • Direct and lead the execution of the gotomarket strategy to successfully launch new products and services or updated campaigns.
  • Establish reliable reports and dashboards representing pipeline and revenue performance. Reporting is an important part of the bigger picture.
  • Develop and execute affiliate communications plans to equip affiliates for upcoming product launches and sales play campaigns. Also, ensure you build firm relationships with all stakeholders.
  • Work closely with the sales team to design sales acceleration programs and initiatives.
  • Digital performance marketing. With your team, continuously improve ROI on digital marketing spend.
  • Storytelling, internal communication and PR.
  • Drive the marketing and promotional calendar, for internal use as well as for supplier partnerships and promotional campaigns.
  • Oversee the inhouse creative team to deliver highly effective static and video ads, rapidly and costeffectively


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