Manager: Content

2 weeks ago


Pretoria, Gauteng, South Africa Medihelp Medical Scheme Full time
We need a talented and experienced copywriter, public relations and communication specialist to join our Marketing team using different types of platforms and managing a team to generate relevant content for various stakeholders:

Responsible for content management through the following actions:
Delivery of quality, original content for the various communication mediums used in the Marketing & Communications Departments;
Ensure that a central communication guide is in place, kept up to date and made available;
Ensure content is appealing to various target audiences and suitably written for the various communication mediums;
Edit and sign off on the content generated by copywriters and journalists; and
Initiate and ensure continuous communication of trends and industry information.
Manage the Copywriting team
Formulate communication and public relation strategies for Medihelp's various stakeholders.
Oversee the preparation and sign-off of suitable content for the execution of the communication and public relation strategies.
Draft media releases.
Guide and prepare scripts for videos.
Manage the execution of the content plan in consultation with involved parties.
Source, appoint and liaise with external journalists to brief them regarding content, and manage the quality of content.
Ensure constant operational efficiency through innovation within areas under control.
Ensure adherence to all legislative and regulatory prescripts.
Continuously evaluate plans, actions and resources to ensure that objectives are achieved.
Manage the budget in order to utilise resources effectively and achieve objectives.

A three-year tertiary or equivalent qualification in Journalism, Copywriting, Editing, Communication or Public Relations.

Eight years' relevant experience in Journalism, Marketing, Client Services, Public Relations and/or Communication, of which at least four years should be in a senior supervisory capacity.

Must have knowledge and professional experience of the theory, practice and technique of communication/journalism, crisis communication and writing original, compelling content.

Ability to adhere to deadlines and work on several projects simultaneously.
Creative thinker

Excellent ability to communicate in writing and speaking, narrating the compelling story of the brand and generate content to help shape the media's perception of Medihelp.

Computer literate in MS Office.
Must possess a valid K53 driving licence.
Exceptional skills in all aspects of verbal and written communication.
Core competencies (building relations, media liaison, managing resources, communicate with impact, customer focus and planning & organising).
Leadership competencies (delivering results, continuous improvement and leading innovation).
Enabling competencies (data analytics, digital readiness and solutioning complexity).

Closing date: 21 February 2023
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