Retail Marketing Manager

1 week ago


South Africa The Crazy Store Full time

Company: The Crazy Store

Department: Marketing

Reports To: Marketing and Merchandise Director

Job Level: Middle Management

Summary:

We are in search of a dedicated and outcome-driven Marketing Manager to join our team and take charge of our marketing strategy implementation.

Responsibilities:

  • Implement a comprehensive marketing strategy aligned with company objectives.
  • Conduct market research to pinpoint target audiences, comprehend customer needs, and monitor industry trends.
  • Manage and cultivate relationships with marketing agencies and vendors.
  • Supervise the creation of all marketing materials to ensure brand consistency and messaging.
  • Analyze marketing campaign performance utilizing data and metrics for evaluation and enhancement areas identification.
  • Stay updated on the latest marketing trends and technologies.
  • Collaborate with various departments like buying, product development, and customer service to ensure marketing objectives alignment and support.
  • Supervise and collaborate with store managers to ensure efficient campaign execution and consistent brand representation across all outlets.
  • Monitor and evaluate the effectiveness of retail marketing campaigns for ROI measurement and improvement areas identification.
  • Oversee the creation of compelling content for in-store marketing materials.
  • Create marketing campaigns specifically tailored for in-store customers, including point-of-sale displays, signage, and promotional events.
  • Develop a sponsorship strategy, manage the sponsorship budget, and allocate marketing sponsorship funds based on optimal business partnerships.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field preferred
3+ years of marketing experience, ideally in a retail setting
Demonstrated success in developing and executing effective marketing campaigns.
Thorough understanding of marketing principles and top practices.
Superb problem-solving abilities.
Effective written and verbal communication skills, with a knack for clear and concise information delivery.
Exceptional project management and organizational capabilities.
Experience in content marketing creation and management.
A blend of creativity and strategic thinking, coupled with a marketing passion.

The Retail Marketing Manager position is waiting for a dynamic individual interested in being part of our vibrant team.



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