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Brand Strategist

4 months ago

Sandton, South Africa dentsu Full time
The purpose of this role is to work with strategy lead to craft strategic outputs including creative briefs, research reports and analyses, selling narratives, strategic POVS and go-to market plans

Job Title:

Brand Strategist

Job Description:

Key responsibilities:
Has the overall responsibility for writing briefs and conducting briefings on several brands and the ability to mentor and train others in the same pursuitsActs as a catalyst to creative and brand teams in seeking out new ways to add value to the brand and in identifying future opportunitiesDemonstrates the maturity and leadership skills to become a key player in a collaborative, multi-disciplinary cross-agency teamLeverages data and insights to writes inspiring briefs and lead creative briefings with little supervisionDemonstrates a proficiency in the usage and translation of all types of data into leverageable insights to drive creative thinking and client growthIs a knowledgeable leader for planners and associate planners and is able to help them grow in the disciplinePro-actively seeks out opportunities to make the work better in a collaborative wayBuilds strong relationships with middle level marketing clients and earns their trust and respectDemonstrates and fosters a collaborative work environment in which ideas flourish